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According to recent reports, there have been significant privacy concerns at the Facebook HQ. It seems that Facebook employees get a great perk – spying on whomever they want. It seems that an employee can learn a lot about you, without you ever knowing it. Not only that, but they can see information on whose profile you’ve been looking at. Do you really want that information tracked?

Every time you sign up to play Texas Hold’em or hit your friends with rotten pumpkins (if someone makes this app), you’re giving away all of you personal information to these application providers. How often do you when you play games on yahoo, or MSN first give away all of your information? There are even more applications that exist solely to extract your personal data, and to be used for whatever they want.

Now, although not a surprise, the latest deal with Microsoft may make the internet a smaller place. Next time you’re searching on the internet and you find yourself being served advertisements for beer when you’re on a random florist website, it may be thanks to your Facebook cookie. When Facebook launches their new “SocialAds” platform on November 6th, it will unleash a network of sites with information not only on your browsing habits, but on all of your personal information.

Therein lies the rub. When entering data into Facebook, you're sending it on a one-way trip. Want to show somebody a video or a picture you posted to your profile? Unless they also have an account, they can't see it. Your pictures, videos and everything else is stranded in a walled garden, cut off from the rest of the web.

Like locked cell phones and copy-protected music, Facebook is on the wrong side of the open-network debate. Facebook is a sealed bubble. Facebook users are locked into Facebook, just as iTunes locks music fans to Apple's iPod.

We would like to place an open call to the web-programming community to solve this problem. We need a new framework based on open standards. Think of it as a structure that links individual sites and makes explicit social relationships, a way of defining micro social networks within the larger network of the web.

“One of the holy grails of social science is the degree to which taste determines friendship, or to which friendship determines taste,” said Jason Kaufman, an associate professor of sociology at Harvard and a member of the research team. “Do birds of a feather flock together, or do you become more like your friends?”

Facebook’s network of 58 million active users and its status as the sixth-most-trafficked Web site in the United States have made it an irresistible subject for many types of academic research.

Nicole Ellison, an assistant professor at Michigan State University, and colleagues found that Facebook use could have a positive impact on students’ well-being.

I wasn't surprised by most of their findings, but one of them did make me raise my eyebrows: Teens from lower-income are more likely to blog. Because of how Pew collects data, they cannot answer the question "why?" when they find such correlations, but I figured that my qualitative data might provide some insight and so I went back through my data. When asked about blogging, most of my MySpace-dominant users would immediately talk about the blogs that they kept on MySpace while my Facebook-dominant teens would talk about how Xanga was "so middle school" and that "everyone stopped" because "it just felt really weird writing about my day to people that I didn't even care about." And then it clicked. As I pointed out last summer and Eszter saw in her survey, the MySpace/Facebook split is correlated with socio-economic status. Because MySpace supports blogging and Facebook does not and because many of the teens who were once on Xanga are now using one of the SNSs, it makes sense that teens from lower-income households are more likely to blog now. They are blogging on MySpace. Now, that outta be interesting when these kids hit college where blogging is used as an educational tool.

Owen Van Natta, Facebook's chief operating officer, said a visit to Amazon.com will uncover all the product recommendations one might want but the value can be limited in the anonymity of the people posting the reviews. On the other hand, if you take your online activities and put them through the filter of the people you know well, those actions take on greater meaning.

All of this works, Mr. Van Natta said, because Facebook inhabits the intersection of the web and real life, and its connections are between real people who know each other.