Advertising Age - Digital - 23-Year-Old Mark Zuckerberg Has Google Sweating - 0 views
-
Owen Van Natta, Facebook's chief operating officer, said a visit to Amazon.com will uncover all the product recommendations one might want but the value can be limited in the anonymity of the people posting the reviews. On the other hand, if you take your online activities and put them through the filter of the people you know well, those actions take on greater meaning.
-
-
This is exactly what I have been saying about the web for a long time, and especially recently. We need intersection of real and virtual worlds. I use the internet to connect with people I know. Connecting with random people is only marginally useful and usually novelty. Facebook, however, has a long way to be what it could be... or rather what I want from the web. An extension of, and motivation force for, community. Connections with people I know.
-
-
All of this works, Mr. Van Natta said, because Facebook inhabits the intersection of the web and real life, and its connections are between real people who know each other.