1. Have I used any extra words or sentences that are not
necessary?
2. Is my average paragraph
approximately 50 words?
3. Did I use any headings or
subheads in the text?
4. Could any information be
presented in a bulleted format?
5. Would the use of bold print or
other highlights enhance key points?
6. Should any information be linked
to other documents?
7. Is my work mechanically
excellent?
The bottom line is basically
if you want to get out of the "paper based stone age" and make
your electronic material more user friendly and enhance your message
effectiveness, your focus in developing electronic content should include
the Three Fundamental Rules for effective written communications.
A
basic principle in developing any written communication is when content is
developed in a user friendly format and adjusted to meet the needs of the
consumer, readability increases and message effectiveness is enhanced.
n writing for today's electronic medium, key factors in developing and
formatting content can be basically boiled down to what I believe are
three fundamental principles or rules for electronic content.
Based on various usability studies and writing research my
three rules are:
Rule 1 - Reduce Written
Content by 50 Percent
Rule 2 - Do Not Use Large Chunks of Text
Rule 3 - Use Hypertext, Headings, Highlights, Bulleted Lists