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Ellen Maleszewski

Best PR Writing Tips - 0 views

  • followed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!
  • ollowed by a solution proposal, and wrapped it up with an action plan, a memo can write itself!
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    PR Tools: writing Tips
Ellen Maleszewski

How to Communicate More Effectively - 0 views

  • 1. Have I used any extra words or sentences that are not necessary?       2. Is my average paragraph approximately 50 words?       3. Did I use any headings or subheads in the text?       4. Could any information be presented in a bulleted format?       5. Would the use of bold print or other highlights enhance key points?       6. Should any information be linked to other documents?       7. Is my work mechanically excellent?
  • The bottom line is basically if you want to get out of the "paper based stone age" and make your electronic material more user friendly and enhance your message effectiveness, your focus in developing electronic content should include the Three Fundamental Rules for effective written communications.
  • A basic principle in developing any written communication is when content is developed in a user friendly format and adjusted to meet the needs of the consumer, readability increases and message effectiveness is enhanced.
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  • n writing for today's electronic medium, key factors in developing and formatting content can be basically boiled down to what I believe are three fundamental principles or rules for electronic content.
  • Based on various usability studies and writing research my three rules are:
  • Rule 1 - Reduce Written Content by 50 Percent
  • Rule 2 - Do Not Use Large Chunks of Text
  • Rule 3 - Use Hypertext, Headings, Highlights, Bulleted Lists
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    PR Tools: Communicating effectly
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