The "Nasty Effect:" Online Incivility and Risk Perceptions of Emerging Technologies - A... - 2 views
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The purpose of this study is to examine how uncivil online interpersonal discussion may contribute to polarization of perceptions about an issue.
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Uncivil discourse is a growing concern in American rhetoric, and this trend has expanded beyond traditional media to online sources, such as audience comments. Using an experiment given to a sample representative of the U.S. population, we examine the effects online incivility on perceptions toward a particular issue—namely, an emerging technology, nanotechnology. We found that exposure to uncivil blog comments can polarize risk perceptions of nanotechnology along the lines of religiosity and issue support.