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Robert Plutchik, an American psychologist and professor, developed an emotion theory from 1960s to 80s. He assumed that all emotions result from eight congenital basic emotions that developed evolutionary. I made an attempt to visualise his theory on a poster during Prof. Matthias Krohn's information mapping seminar at the University of Applied Sciences Potsdam. The poster was exhibited at the Leipzig Book Fair from March 22nd to 25th, 2007 in the booth of Potsdam University of Applied Sciences. Project description+ at INCOM.org. Download+ a PDF of the poster (A2). By www.markusdrews.com/

visual cues subconsciously affect mood & behavior. See the picture that will make it more likely that you'll seek help http://ow.ly/5DhBb

Prompts in the environment make their way beneath your conscious radar and into your mind, affecting your mood and behaviour. Past research has shown that a briefcase, as opposed to a rucksack, on a table, leads people to behave more competitively. A wall poster featuring a pair of staring eyes increases people's use of an honesty box. And a 2009 study found that pictures of companionable dolls increased the likelihood that toddlers would help a stranger pick up sticks they'd dropped. Now Mark Rubin at the University of Newcastle has added to this literature with an adult study showing that pictures of companionship don't just increase the giving of help, they also increase the intention to seek help.