Experimental psychology: The roar of the crowd | The Economist - 0 views
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Western, Educated, Industrialised, Rich and Democratic.
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those subjects are WEIRD, and thus not representative of humanity as a whole. Indeed, as Dr Henrich found from his analysis of leading psychology journals, a random American undergraduate is about 4,000 times more likely than an average human being to be the subject of such a study. Drawing general conclusions about the behaviour of Homo sapiens from the results of these studies is risky.