Ian Bogost - Gamification is Bullshit - 3 views
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The title of this symposium shorthands these points for me: the slogan "For the Win," accompanied by a turgid budgetary arrow and a tumescent rocket, suggesting the inevitable priapism this powerful pill will bring about—a Viagra for engagement dysfunction, engorgement guaranteed for up to one fiscal quarter.
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Exploitationware captures gamifiers' real intentions: a grifter's game, pursued to capitalize on a cultural moment, through services about which they have questionable expertise, to bring about results meant to last only long enough to pad their bank accounts before the next bullshit trend comes along.
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Gamification seems to me to take the least interesting thing about games and try to shoehorn it into other areas of life. Points and upgrades... bleah, I get enough of that from my frequent flyer program. Where's the imaginary world? Where are the characters to care about, the story to follow? Where are the viscerally meaningful consequences of my decisions? WHERE'S MY GODDAMNED MAGIC SWORD?
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I'm not certain I agree with Bogost, but he does raise some interesting points (and he's approaching this from a similar viewpoint; tenured faculty at georgia tech). The most interesting dialog takes place in the comments...
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It seems like he wrote this in reaction to the activity of fly-by-night business consultants. Personally, I see a lot of value in gamification in education. Stubbs and I participated in writing the ELI white paper about gamification: http://www.educause.edu/Resources/7ThingsYouShouldKnowAboutGamif/233416