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Your ideal buyer
While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions.
You can define your ideal buyer by creating a buyer persona, which will include details such as:
* Name
* Gender
* Age
* Income
* Favorite marketing channels
* Location
* Pain points
* Ambitions
* Hobbies
These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip:
Your marketing goals
Although your overall goal is to acquire more customers and revenue, there are many stAges of that journey. Your marketing campaigns at various buyer journey stAges will have different goals.
Common marketing goals for eCommerce businesses include:
* Brand awareness
* Lead acquisition
* Customer acquisition
* Customer retention
Once you hav
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