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market will be worth more than £300m

downloads will total 1.8bn.

shelf-life average of just four weeks

51% of mobile phone owners, about 23 million people, use their device to either make a payment, redeem coupons or research products and services they later buy

utstripped by the sounds of crises and uprisings

in March 2009, the site was almost brought down by 250,000 listens in one day during London's G20 protest

the spoken word can go social

Conversation has become very private

social networks really was an opportunity to innovate in the audio space.

judged the 14th most powerful person in UK media

Audioboo's iTunes-style micropayments model

Audioboo is to begin charging its heaviest users

charge a modest sum each year for extra recording time

currently limited to five minutes

Rock also has his mind on the company's second round of funding

wants to raise £2m

art of the investment strategy is to get some presence in America

traffic or usage data end in failure

gripe with the BBC is that they're more than happy to support the big-reach American companies, such as Twitter and Facebook, and yet not support small, focused, British startups

AudioBoo, which was partly funded by Channel 4,

Stephen Fry's endorsement to his 450,000 followers on Twitter also helped

broadcaster and gadget enthusiast has recorded boos, complete with audience participation, while hosting TV show QI and at the recording of the new series of the Radio 4 programme I'm Sorry I Haven't a Clue. At one point Fry's first boo was being listened to 46 times a second

hen Chris Moyles starting using the service and playing Blackburn's boos on his Radio 1 breakfast show earlier this month that it began to go mainstream

Letting your listeners generate great audio will really transform your radio station

It's difficult to convey emotions in text, but it comes across immediately in the voice,

AudioBoo channels for the library's sound archive to help members of the public build up its research collection.

audioboo a lot of potential for scale compared

SoundCloud and Cinch

simple way of recording audio while on the move and adding as much useful data to it as possible, such as photos, tags and locatio