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http://www.freemium.org/wp-content/ebook-101.pdf
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www.freemium.org/...ebook-101.pdf
freemium
pay
propensitytopay
apps
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on 24 Nov 11
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Mobile Freemium Games: Gen Y Plays, but Gen X Pays
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blog.flurry.com/...mes-Gen-Y-Plays-but-Gen-X-Pays
freemium
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propensitytopay
apps
flurry
bfi
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on 24 Nov 11
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Freemium game
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65% of all revenue generated
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elative distributions of time and money spent by age group
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18 – 24 account for the most minutes spent
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top spending group is 25 – 34 years old
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9% of total dollars spen
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ost dedicated users of these games in terms of time, the 18 – 24 year old
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nly third in terms of money
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heavy users of freemium games are younger, while spenders in freemium
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via “the grind” takes time and patience
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24 – 35 year olds presumably have more disposal income
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24 – 54, this older group generates nearly four-fifths of all revenue in freemium games
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isposable income and relative available time.
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Younger audiences play more freemium games, but 25-34 year-olds pay for them | TUAW - T...
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www.tuaw.com/...mium-games-but-25-34-year-olds
freemium
pay
propensitytopay
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on 24 Nov 11
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used consumer spending data
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r freemium games are primarily in the 25-34 age group
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freemium title only really pulls in-app purchases from a small percentage
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most successful in-app purchase items are for convenience and time-saving
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