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Alex Street

Mobile Freemium Games: Gen Y Plays, but Gen X Pays - 0 views

blog.flurry.com/...mes-Gen-Y-Plays-but-Gen-X-Pays

freemium pay propensitytopay apps flurry bfi

shared by Alex Street on 24 Nov 11 - No Cached
  • Freemium game
  • 65% of all revenue generated
  • elative distributions of time and money spent by age group
  • ...10 more annotations...
  • 18 – 24 account for the most minutes spent
  • top spending group is 25 – 34 years old
  • 9% of total dollars spen
  • ost dedicated users of these games in terms of time, the 18 – 24 year old
  • nly third in terms of money
  • heavy users of freemium games are younger, while spenders in freemium
  • via “the grind” takes time and patience
  • 24 – 35 year olds presumably have more disposal income
  • 24 – 54, this older group generates nearly four-fifths of all revenue in freemium games
  • isposable income and relative available time.
Alex Street

Younger audiences play more freemium games, but 25-34 year-olds pay for them | TUAW - The Unofficial Apple Weblog - 0 views

www.tuaw.com/...mium-games-but-25-34-year-olds

freemium pay propensitytopay

shared by Alex Street on 24 Nov 11 - No Cached
  • used consumer spending data
  • r freemium games are primarily in the 25-34 age group
  • freemium title only really pulls in-app purchases from a small percentage
  • ...1 more annotation...
  • most successful in-app purchase items are for convenience and time-saving
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