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Alex Street

BlackArrow - SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Advertising Solution for North American Video Operators - 0 views

www.blackarrow.tv/...north-american-video-operators

addressableadvertising targetting seachange blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • joint targeted advertising solution for multichannel video operators in North America.
  • two companies are integrating SeaChange’s AdPulse
  • BlackArrow’s Advanced Advertising System t
  • ...3 more annotations...
  • dynamic VOD advertising
  • joint solution is expected to be released in early 2011
  • nd will evolve to support multiple screens with a single platform.
Alex Street

BlackArrow - Decision Suite - 0 views

www.blackarrow.tv/...decision-suite

addressableadvertising targetting blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
Alex Street

BlackArrow - BlackArrow and Fox Cable Networks Partner on Dynamic Advertising Trial for Video on Demand - 0 views

www.blackarrow.tv/...fox-dynamic-vod

blackarrow fox foxcable addressableadvertising targetting

shared by Alex Street on 23 Nov 10 - No Cached
  • Fox Cable Networks
  • Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite.
  • everage content information and anonymous subscriber data for audience addressability;
  • Alex Street on 23 Nov 10
     
    Clients of Blackarrow
Alex Street

Boxee Box review -- Engadget - 0 views

www.engadget.com/...boxee-box-by-d-link-review

boxee

shared by Alex Street on 17 Nov 10 - No Cached
  • he Boxee Box by D-Link feels
  • Intel's Atom-based CE4100
  • Netflix deal on t
  • ...7 more annotations...
  • bring Hulu Plus to the Boxe
  • xee's two-faced QWERTY remote the first time we saw it
  • full Webkit browser with Flash
  • Boxee iPhone app,
  • Boxee network lets you share, post, and queue videos, as well as displaying friend activity
  • ust make sure to turn off the automatic sharing option to avoid spamming your Boxee activity all over everything. Your friends will thank you for it.
  • ew UI is... well, it's sort of ugly. It's like a cross between an Apple TV and Rok
Alex Street

Sky AdSmart "a success" - 0 views

www.csimagazine.com/...Sky-AdSmart-a-success.php

addressableadvertising targetting sky adsmart forecasts

shared by Alex Street on 25 Nov 10 - No Cached
  • Mediacom's forecast, 35% of all UK media will be ad servable by 2013,
  • Dr David Lewis from Mindlab International, based at the Sussex Innovation Centre, found that hybrid TV, which combines internet functionality with broadcast television, increases ad recall by 300%.
  • Alex Street on 25 Nov 10
     
    Mediacom's forecast, 35% of all UK m
Alex Street

Google TV's First Apps - 0 views

googlesystem.blogspot.com/...google-tvs-first-apps.html

google googletv applicationdevelopment

shared by Alex Street on 06 Jan 11 - No Cached
  • Android 2.1 and will include Chrome 5.0
  • Adobe Flash 10.1
  • pre-load a few high-quality apps
Alex Street

Walmartstores.com: Walmart Announces Acquisition of Digital Entertainment Provider, VUDU - 0 views

walmartstores.com/...9661.aspx

vudu sales walmart

shared by Alex Street on 09 Feb 11 - No Cached
  • UDU is a revolutionary service, built into a growing number of broadband-ready TVs and Blu-ray
  • VUDU, based in Santa Clara, Calif., will become a wholly-owned subsidiary of Walmart.
  • company is not disclosing financial terms of the agreement as the acquisition is not material to its first quarter earnings for fiscal year 2011.
Alex Street

ITV plc Interims Results & Transformation Plan - 0 views

webcache.googleusercontent.com/search

itv quartelyreport

shared by Alex Street on 11 Feb 11 - No Cached
  • ITV has not faced up to the challenges presented by the rise of internet-based platforms
  • continuing growth of pay TV and subscription services and the globalisation of content.
  • Re-shaping the economics of ITV
  • ...15 more annotations...
  • half of ITV’s revenue base will be derived from non-television advertising sources
  • Transformation Plan
  • ITV2 HD, ITV3 HD and ITV4 HD pay channels
  • ITV1 +1
  • Drive new revenue streams
  • international content business
  • Maximise audience and revenue share
  • new lean, creatively dynami
  • investment fund of £75 million, excluding the ITV1 NPB, has been allocated for operating investments online, in content and in our digital channels
  • ITV1’s share of commercial impacts was down 4%
  • 2009: down 7%)
  • ITV's online revenues were up 20% to £12 million
  • online business remains subscale given the size of the online video market.
  • V Studios EBITA was up 8% at £43 million
  • Net debt at 30 June 2010 is significantly lower
Alex Street

SAMSUNG LAUNCHES MEDIA HUB ONLINE CONTENT STORE - NOTEBOOK AND LAPTOP REVIEWS - 0 views

laptopadvisor.blogspot.com/...launches-media-hub-online.html

samsung samsungmedia hub

shared by Alex Street on 23 Feb 11 - No Cached
  • Samsung Media Hub
  • Samsung is offering alternatives to iPad and iTunes.
  • access Media Hub content on up to 5 devices.
  • ...2 more annotations...
  • download movies and TV programs from a large number of content partner
  • download it on up to 5 devices without having to pay again
Alex Street

Samsung TV apps hit 1 million downloads | The Digital Home - CNET News - 0 views

news.cnet.com/8301-13506_3-20024390-17.html

samsung tvapps downloads usagedata

shared by Alex Street on 09 Jun 11 - No Cached
  • l a total of 6.5 million HDTV units featuring applications by the end of the
  • o 20 million unit sales.
Alex Street

iPad and Other Tablets Eating Into Usage of Other Devices - Marc E. Babej - Strategic Marketing - Forbes - 0 views

blogs.forbes.com/...ng-into-usage-of-other-devices

O2 mobile smartphones tablets usage cannibalisation

shared by Alex Street on 16 Jun 11 - No Cached
  • Smartphones and Internet-connected TV usage
  • Alex Street on 16 Jun 11
     
    21% reported increased usage,
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