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Videonet - Blogs - Channels warned: embrace multiscreen or leave money on table
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www.v-net.tv/Blog.aspx
VOD
Transactions
payments
multiscreen
shared by
David Astle
on 04 Aug 11
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David Astle
on 04 Aug 11
Channels warned: embrace multiscreen or leave money on table
Channels warned: embrace multiscreen or leave money on table
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Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity
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store.ovum.com/...loring_the_tv_apps_opportunity
tvapps
appli
shared by
Alex Street
on 21 Mar 12
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new use-cases
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add value for consumers by augmenting and enhancing the TV user experience
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overview of consumers' online activities by connected device type
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long-form video-consumption on non-traditional viewing devices
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elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
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opportunity to exploit TV apps as a marketing and distribution channel
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grouping of TV apps into distinct categories
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ew modes of content delivery and consumption.
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marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
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direct monetization potential
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demand for multiscreen access to pay-TV services
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online activity today is TV-related or video-centric
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kind of TV apps might consumers be prepared to pay?
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use cases for apps delivered only to TV set
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mobile apps environment translate
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web-based services and applications are consumers
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