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"4.4 Rural coverage and take-Up With a population density almost an order of magnitude greater than Scotland's, South Korea does not provide many lessons in rural coverage. However, Australia does. Its overall density is 1/20th Scotland's with vast tracks of land populated by less than one person per ten square kilometers and in some cases per hundred square kilometers. As a result Australia has not been able to escape the urban-rural digital divide, which, as already noted, is embodied in its two-track fast broadband deployment strategy. A large 93% of the population will have access to 100 Mbps service, according to the NBN plan, while the remaining 7%--in rural and remote areas-is being promised up to 12 Mbps only.[6]NBN simply assumes that rural and remote areas do not justify FTTH and that they will be served by fixed wireless and satellite technologies. On the mobile side, on the other hand, Australia has relied on competition between its mobile operators (reduced to three after a consolidation) to extend service beyond urban areas. This has generally produced limited results. Subsidies for better coverage have been applied at the state level, however, with Western Australia being an instructive example. Specifically, the Western Australia government conducted a reverse auction tender to improve mobile coverage in selected areas, which resulted in Telstra, the main incumbent operator, securing A$39.2 million in government aid (on top of committing A$106 million of its own funds) for this purpose. Like Australia, Sweden has large unpopulated areas to serve, yet cannot rely on new-generation satellites, which do not reach these areas. Initially Sweden relied on HSPA mobile coverage but it has recently added a national coverage requirement in the context of its 4G (LTE) spectrum auction. Specifically, the Swedish regulator identified rural homes and businesses that need to be covered, requiring 75% of the indicated homes and businesses to be covered by Decemb

Satellite companies pitch DTH as a solution to meeting the digital broadcast transition deadline

What is 1MB of data? 1MB* on average is: Browsing - using the internet on your O2 mobile O2 Active 40 pages approx Mobile internet sites outside of O2 (typically 3rd party websites not controlled by O2): 2-10 full web pages (depending on graphics, images, amount of text) 10-20 mobile web pages Sending and receiving E-mail from your O2 mobile 200 emails without attachment 10 emails with simple one page attachment Satellite Navigation 15 hours of Satellite navigation traffic alert service. Please note: Using GPS Sat Nav without the traffic alert service does not incur data charges. Important information The following services when provided by a 3rd party may consume large amounts of data and maybe subject to separate charge. We recommend you take a Browsing Bolt On if you use these services regularly: Downloading video clips from 3rd party: typically between 1MB and 5MB depending on the length and quality of the clip, plus the cost of the video Note - Downloading video clips/music/games from O2 costs the price of the content only with no additional data charges. Downloading high quality music tracks from 3rd party: typically between 1MB and 5MB per track depending on the length and quality of the track, plus the cost of the track Downloading games from 3rd party: typically 300KB, plus the cost of the game We recommend that you avoid the following on your mobile: Using VOIP** uses 1 MB of data every 3-4 minutes. Downloading full-length movies as this may use in excess of 1,000MB. Using video/ audio streaming devices (e.g. 'Sling box'), which connect your mobile device to your TV, also consume large amounts of data. Watching 15 minutes of TV on your mobile using these devices uses around 25MB. * These figures are based on typical usage. Actual data usage will depend on the content of web pages viewed and the length of emails sent/received. ** Typical VOIP usage is around 5KB per second but will depend on a number of variables including codec and voice sample t

"Sky AdSmart technology works by sending a library of adverts via satellite to the Sky+HD set-top box. It then selects the adverts which best match a household's profile and inserts them into a live ad break. The line-up of adverts is based on a customer's postcode alongside publically available demographic information from third-party providers including the data services company Experian."

s 3.5 million households in Korea will be a

"There's definitely some substitution taking place