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Alex Street

BlackArrow - Decision Suite - 0 views

www.blackarrow.tv/...decision-suite

addressableadvertising targetting blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • esigned to run in any cable headend or data center,
  • BlackArrow Ad Decision Service (ADS)
  • CPM, campaign performance, frequency capping and metering among others to maximize yield while managing campaign commitments
  • ...12 more annotations...
  • Real-time placement
  • Ad Decision Service
  • algorithms optimize
  • SCTE 130-3 compliant
  • placement opportunity decision engine
  • program attributes, daypart, geography
  • addressability criteria
  • BlackArrow’s Request Decoration Services enhance addressability
  • ntegration of content and subscriber data into the ad decisioning process
  • internal or third-party data sources
  • Optional local caching of data
  • dynamic ad delivery across any on-demand platform
Alex Street

Ooyala raises $22 million for international growth and innovation | News On Digital Med... - 0 views

www.ukaop.org.uk/...ooyalaraises22million2270.html

ooyala revenues

shared by Alex Street on 24 Nov 10 - No Cached
  • Alex Street on 24 Nov 10
     
    Ooyala has reported record revenue and margins throughout
Alex Street

Sky AdSmart "a success" - 0 views

www.csimagazine.com/...Sky-AdSmart-a-success.php

addressableadvertising targetting sky adsmart forecasts

shared by Alex Street on 25 Nov 10 - No Cached
  • Mediacom's forecast, 35% of all UK media will be ad servable by 2013,
  • Dr David Lewis from Mindlab International, based at the Sussex Innovation Centre, found that hybrid TV, which combines internet functionality with broadcast television, increases ad recall by 300%.
  • Alex Street on 25 Nov 10
     
    Mediacom's forecast, 35% of all UK m
Alex Street

ITV plc Interims Results & Transformation Plan - 0 views

webcache.googleusercontent.com/search

itv quartelyreport

shared by Alex Street on 11 Feb 11 - No Cached
  • ITV has not faced up to the challenges presented by the rise of internet-based platforms
  • continuing growth of pay TV and subscription services and the globalisation of content.
  • Re-shaping the economics of ITV
  • ...15 more annotations...
  • half of ITV’s revenue base will be derived from non-television advertising sources
  • Transformation Plan
  • ITV2 HD, ITV3 HD and ITV4 HD pay channels
  • ITV1 +1
  • Drive new revenue streams
  • international content business
  • Maximise audience and revenue share
  • new lean, creatively dynami
  • investment fund of £75 million, excluding the ITV1 NPB, has been allocated for operating investments online, in content and in our digital channels
  • ITV1’s share of commercial impacts was down 4%
  • 2009: down 7%)
  • ITV's online revenues were up 20% to £12 million
  • online business remains subscale given the size of the online video market.
  • V Studios EBITA was up 8% at £43 million
  • Net debt at 30 June 2010 is significantly lower
Alex Street

Walmart Buys Online Video Service Vudu | Peter Kafka | MediaMemo | AllThingsD - 0 views

mediamemo.allthingsd.com/...sold-for-more-than-100-million

walmart vudu

shared by Alex Street on 27 Feb 11 - No Cached
  • skepticism about reported sales prices
  • my source tells me this will be a cash deal
  • Vudu is an also-ran in the online movie business,
  • ...3 more annotations...
  • Vudu has licensing deals with all the big movie studios as well
  • everage with Hollywood than Apple, Netflix or Amazon
  • VUDU has licensing agreements with almost every major movie studio and dozens of independent and international distributors to offer approximately 16,000 movies, including the largest 1080p library of video on-demand movies available anywhere.
Alex Street

Skype - The Big Blog - Insight archive - 0 views

blogs.skype.com/insight

skype mobile

shared by Alex Street on 05 Sep 11 - No Cached
  • Facebook and Skype launched Facebook video calling, powered by Skype
  • we broke the 27 million barrier, we’ve done it again. At approximately 1800 GMT today, there were over 28 million people online
  • Skype to Skype minutes was equivalent to an estimated 24.7% of the international PSTN c
  • ...2 more annotations...
  • 2009, our users spoke, stared and sung for 113 billion Skype-to-Skype minutes
  • 40% of Skype-to-Skype minutes were video minutes
Alex Street

ipadio secures £1m investment to take phone-to-web audio into businesses - 0 views

eu.techcrunch.com/...e-to-web-audio-into-businesses

audioboo ipadio

shared by Alex Street on 04 Jul 11 - No Cached
  • £1m ($1.6m) investment from the London Business Angels network
  • ipadio live-links the telephony system to the Internet.
  • improve internal company communications in new and interesting way
  • ...3 more annotations...
  • riangulation of cell towers, handy for enterprise apps.
  • hough what has attracted investors is that we have secured significant corporate contracts
  • voice of the web, of
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