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Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached

always on’, 24/7 digital world demands a fresh appr
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gencies to be “always on
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“Agencies have to understand that brands are ‘always
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...16 more annotations...
digital age has also encouraged marketers to gravitate towards full-service agencies
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We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
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boutiques have to own a space of pure creativity
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lients set agencies specific targets based around their business objectives
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There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
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Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
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cost and scale might rule a marketer’s head
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Dubit and Kids
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arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
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Guided Collective’s model
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eid has developed an alternative “collaborative mode
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200 independent consultants who are
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The Next Door agenc
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ingle-agency P&L
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WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
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80% of those surveyed feel that digital agencies are too fragmented and specialised an
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GetGlue, Miso and Philo: Check-in apps for couch potatoes - Telegraph Blogs - 0 views

blogs.telegraph.co.uk/...eck-in-apps-for-couch-potatoes

socialtv checkin socialcheckin

shared by Alex Street on 28 Jun 11 - Cached

Twitter is very good at creating those communities for shows that a lot of people are likely to be watching – a big football match, say, or some reality TV abomination – but if you’re watching something more obscure then there is only a slim chance that somebody else in your Twitter stream is doing the same
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relevant hashtag
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likely to serve those niches more effectively
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...1 more annotation...
GetGlue, which is a much broader proposition altogether
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