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Home Blogs Think Tank Better Than Free: How Lynda.com Made a Pay Wall Pay by Megan Erickson January 26, 2012, 12:00 AM Computer What's the Big Idea? Free is easy. In an age when just about anything can be shared, the hard part is getting people to pay for it. For ten years, content creators have argued that if you want watch, read, or listen to something, you have to support the writing, editing, and production work that has gone into it. Usually, this translates into nothing more than guilt-tripping or flattering an audience into making a donation, since it's widely assumed that putting content behind pay wall is a sure way to kill a site's traffic.

" He is a professor and educator named Sugata Mitra, famous for having put a computer in a hole in a wall in a slum in India and discovering that, left alone, children can teach themselves an amazing amount, starting with technical literacy. "In nine months a child left alone with a computer would reach the same standard as an office professional in the West," he said in his TED talk last night after accepting the prize."