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"As it turns out, its decentralized social media approach is another milestone in the company's history-driving unprecedented collaboration and innovation. IBM lets employees talk-to each other and the public-without intervention. With a culture as diverse and distributed as IBM's, getting employees to collaborate and share makes good business sense. "We're very much a knowledge-based company. It's really the expertise of the employee that we're hitting on," Christensen says. No Policing IBM does have social media guidelines. The employee-created guidelines basically state that IBMers are individually responsible for what they create and prohibit releasing proprietary information."