Better Than Free: How Lynda.com Made a Pay Wall Pay | Think Tank | Big Think - 0 views
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Doug Breitbart on 14 Feb 13Home Blogs Think Tank Better Than Free: How Lynda.com Made a Pay Wall Pay by Megan Erickson January 26, 2012, 12:00 AM Computer What's the Big Idea? Free is easy. In an age when just about anything can be shared, the hard part is getting people to pay for it. For ten years, content creators have argued that if you want watch, read, or listen to something, you have to support the writing, editing, and production work that has gone into it. Usually, this translates into nothing more than guilt-tripping or flattering an audience into making a donation, since it's widely assumed that putting content behind pay wall is a sure way to kill a site's traffic.