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"Why Open? Why does the principle of "open" matter to education? Lumen Learning cofounder Dr. David Wiley, who has been an advocate and innovator in the cause of open education for more than a decade, explains in this video from TEDxNYED."

If Google is to achieve its stated mission to "organize the world's information and make it universally accessible," says Wiley, it must find out about those hidden needs and learn how to serve them. And he says experience sampling-bugging people to share what they want to know right now, whether they took action on it or not-is the best way to do it. "Doing that on a mobile device is a relatively new technology, and it's getting us better information that we really haven't had in the past," he says.