Secret #3 to Auto-Pilot Marketing - 0 views
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Apollo Sales & Marketing Group on 09 Mar 10Ask for action!!! Want to get 10x more out of your marketing campaigns? Your eMarketing and email marketing? Your B2B lead generation? So many of the direct mail that goes out these days has a ton of information, maybe even a super marketing message that seems as though it should be a lead generation dynamo, but the call to action is merely the main phone number and their web address. No offer, no compelling reason to do something about it today, rather than tomorrow, next week or never. Please understand that this is not necessarily an easy undertaking. For professional services firms especially, most of your competitors can claim almost everything you can claim as a differentiator. The work that you put into creating a unique offer for your prospects can be a huge advantage in starting the conversation and winning the sale. If you take the time to put yourself in the shoes of your prospect thinking of what they would see as valuable and what they would want to take action on, something that they may not be able to get from just anywhere, you are on the right track. Then, if you can stretch even further and think of something so unique that any prospect has to sit up and take notice, you have a compelling offer - a no-brainer offer. Best of lead generation success in your marketing messaging.