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Be Consistent! Get started and don't stop. Let's assume for a minute that you have only been half as successful as you might have been working on your Secrets to Auto-Pilot Marketing. This still puts you miles down the road ahead of your competition. They, most probably, haven't even left the station, yet. (That's Secretariat winning the Belmont by 31 lengths in 2:24 in 1973) (His record still stands today) Keep pumping. Zig Ziglar gives the analogy of a water pump for a well when he talks about business development. He relates how all the hard work is done pumping the handle to get the water flow started. Once the water is flowing, all you have to do is maintain an even pace of pumping and you get all the water you want. But, as soon as you let up, the water stops flowing and you have to go back to pumping much harder to restore the water flow. This analogy will hold true for your B2B lead generation and lead nurturing too. In getting B2B sales leads, timing is everything. Be there with the right solution at the right time and you have a new customer. The buying cycles of your prospects cannot always be predicted or manufactured by visionary, consultative selling. How do you ensure that your message is in the right place at the right time? Be in a lot of places a lot of the time. If you let up and lose your consistency, your message will fall cold and your audience will cease to remember your company and your solution when their buying cycle starts. So, plan out a marketing calendar. Assign resources (internal, external - outsourced marketing, marketing consulting, marketing services) to accomplish each of the tasks involved. Find the right technology (CRM, SEO/SEM, marketing automation, email marketing, reporting, analytics, blogs, website) to execute and measure you success. That's it - 8 Secrets to Auto-Pilot Marketing. Best of Success!!!

The Most Interesting Stat in B2B Lead Management What is one of the most interesting stats in B2B lead generation? Of the prospects you connect with (conversation, in-bound lead, meeting, event, other direct response)… …15% are ready to engage with you regarding your solution to their need …70% are a confirmed fit for your solution, but not yet ready to engage with you …15% are not a good fit and are disqualified. We use these percentages which are an average from research from Miller Heiman, Sirius Decisions and our own findings at Apollo. Given that, on average, 70% of the prospects you spend soooooooo much time and money for the 1st contact are not yet ready to engage with you, it begs the question, "What is your lead nurturing or lead management strategy?". Are you using an e-marketing solution or an automated marketing solution? If your firm does not have the resources or expertise to execute an effective lead management strategy, do you know of a good partner that can help you with lead management/nurturing services? An outsourced marketing partner? The good news is that there are plenty of options and some very affordable and effective game plans that you can execute to nurture these leads over time to convert them into your pipeline. Some of our client campaigns find that after 4-6 months, as much as 50% of their pipeline is being produced by their B2B lead management strategy. Beats finding out they are engaged with a competitor after 6 months because you gave up on them. That's a sinking feeling. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com