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Marketing Challenges - The TOP 5 Marketing Sherpa recently published their 6th annual B2B Marketing Benchmark Report. In the report, there were many very interesting findings. Among those, here are the Top 5 challenges for B2B marketers responding to the research: * Generating high quality leads * Marketing to a lengthening sales cycle * Creating perceived value * Generating a high volume of leads * Marketing to a growing number of people in the buying process These top five challenges strongly endorse everyone to focus on the following items in their marketing: * Marketing strategy * Custom list building - having the right contacts, keeping your database clean * Meaningful marketing campaigns - plan an integrated approach * Lead generation offers - content development * Marketing messaging to each of the different buyers - address their pains and challenges * Lead nurturing * Multi-channel marketing to reach as many target prospects as possible If you are interested in more, visit their website. Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com