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The Trusted Advisor * Is able to effortlessly understand clients…their needs and requirements. * Always help clients see things from new perspectives. * Never forces the issue. * Doesn't panic or get over emotional. * Criticizes and corrects gently and almost lovingly. * Values relationships more than current issues. * Challenges client assumptions. * Acts like real people. * Are always honorable. * Remembers everything clients say even without notes. Derived from The Trusted Advisor, by David Maister, Charles H. Green, and Robert M. Galford; Free Press; 2001 Apollo specialized in working with professional services clients that thrive on their reputations as trusted advisors. Many of our clients utilize our Lead Generation for the Trusted Advisor campaigns to secure more of the right business from the right clients. Marketing yourself as a trusted advisor is different than what most people would consider traditional marketing or lead generation. It relies on educational themes and the willingness to trickle out some free consulting to demonstrate your value. Often this is not accomplished in the initial conversations with prospects but rather over time in an effective lead nurturing campaign that continuously drips on prospective clients the knowledge and value that you would bring to them if you were their trusted advisor. Apollo {Houston, TX - B2B Sales Leads, Marketing Campaign Development, e-marketing/eMarketing and Lead Generation Services} Apollo's central hub for up-to-date B2B marketing, lead generation and nurturing information and best practices: http://blog.apollosmg.com Apollo Sales & Marketing Group http://www.apollosmg.com

Providing credentials is the 1st step for building trust with your target market. Click http://tinyurl.com/yd2plpb for other requirements.

Secret #1 to Auto-Pilot Marketing: "Unique Value Proposition." Visit http://tinyurl.com/yloj2m8 to read more.

Relate to the Audience (specifically)! At first glance, this may seem a lot like "Be Crystal Clear" or "Aim at the Right Target with the Right Message" or even "Provide Proof Points" and it most certainly is in the fact that all of these Secrets work together to create killer B2B marketing messaging for your Lead Generation and Lead Nurturing campaigns. So, specifically what do we mean here? We mean, when in Rome, do as the Romans do. More specifically, if you are marketing to Law Firms, use relevant messaging for law firms. Use client quotes or case studies from law firm customers. State pains and challenges that they would relate to. Bad Example: "We specialize in working with companies large and small to streamline their document management processes, saving them up to 30% in costs." Better Example: "We work with small to medium sized law firms helping them save up to 30% in document management while virtually eliminating the headaches associated with file document control and eDiscovery." The second example has references to the audience and the specific environment the law forms live in each day. It takes time to get these messages tuned for each of the vertical markets you serve and for each of the audiences in each market. If your company is working hard to figure out how to improve SEO lead conversion, this is one of those areas to focus on. I'm reminded of the old fitness club TV advertisement where the model was finished working out and said into the camera, "Let's face it, if a great body came in a bottle, everyone would have one." It is the same with great, impactful marketing messaging. You have to work at it over time, testing and measuring; tweaking and adjusting until you get it right. Then, you set it on auto-pilot and count the leads.