Are facts enough? Humans tend to ignore facts they don't like. Sometimes facts that disprove the legitimacy of one's beliefs only cause one to believe more strongly in their original (and demonstrably false) opinion.
"Cultural Theory is used as a theoretical lens for understanding the different interpretations of the risk associated with BSE/nvCJD, the subsequent risk amplification by the media, and the effect of trust and reliance in science and government in their construction."