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Greg Williams

Marketing Food to Children: Anna Lappe at TEDxManhattan 2013 - YouTube - 0 views

www.youtube.com/watch

dora food health marketing medialiteracy ted tedtalks

shared by Greg Williams on 30 May 13 - No Cached
  • Greg Williams on 30 May 13
     
    - - - 2 billion dollars every year marketing to children from Food industry - - - marketing to kids builds brand loyalty  - - - generates pester power - - - marketing posed as charity (fund raising tools for schools) - need to buy 55,000 cans of coke in order to get a whole kit of stuff!  - African American teens get 80% more ads than white teens. Race-based target marketing. 
Greg Williams

Fair Use | BYU Copyright Licensing Office - 0 views

lib.byu.edu/...fair-use

fair use copyright licensing education resources law

shared by Greg Williams on 06 Dec 12 - No Cached
  • The purpose of the fair use provision is to allow limited use of copyrighted material without obtaining prior permission from the copyright owner.
  • all factors do not have to be on the favorable side to reasonably conclude that a valid fair use claim can be made.
  • The same fair use analysis applies to all formats and mediums
  • ...10 more annotations...
  • Most uses in the university environment can probably be characterized as nonprofit educational uses
  • if the use is transformative rather than verbatim copying.
  • Fair use does not apply to some works, such as standardized tests, workbooks, and works that are meant to be consumed
  • If there is only one way or very few ways to express a fact or an idea, the expression is said to have merged into the fact/idea, and there is no copyright protection for the expression.
  • Although there are no numerical or percentage limits, the larger the amount of a work one uses, the less likely it will be fair use.
  • The more of the original taken, in amount and substantiality, the greater the negative impact on the market for the copyrighted work.
  • anticipated effect of the use on the publisher’s market
  • This factor is often cited as the most important of the four, although the factors all interrelate and must be evaluated in conjunction with each other.
  • Instead, we are compelled to return to the four factors and to reach reasoned and responsible conclusions about the lawfulness of our activities
  • If most factors lean in favor of fair use, the proposed use is probably allowed
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