He invited photographers into the White House to take candid photos of him and
his family, helping to create the Kennedys' Hollywood-like mystique
The New York Times Upfront | The news magazine for high school - 2 views
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My question is answered. These candid photos of the perfect American family surely garnered him support. Did the attractiveness of his family help him? Most likely the people were just as intrigued by the image of upper class eastern life that the Kennedys presented, with it's fashion, athleticism, education, all resources which were starting to become increasingly valuable with the mass market.
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Kennedy's ads presented him as ready to lead during a time of great tension in the world, highlighted his commitment to create jobs and equal opportunities for all Americans, and questioned whether Nixon was exaggerating his experience.
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"Television is all about image, not substance,"
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