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My question: what are some ways to get my digital portfolio seen by potential clients? This article is more tailored to designers, but it's still relevant for all media types. Get your art featured somewhere. Add a blog to your domain. Do art/design for a well-known name. Give stuff away (info/how-to, links, techniques, templates, etc). Get interviewed. Join a network (behance, flickr, etc). Write an article/tutorial/blogpost for another website/publication. Pay-per-click advertising.

The Hire Me Portfolio focuses on getting you a job. If you are actively searching for a job then the current goal of your portfolio is to get hired. In this type of portfolio you can target the work you show to the type of company you want to work for. The Sales Generation Portfolio focuses on keeping a flow of work always coming in the door. The goal here is to generate leads. And move potential customers through your sales channel. The Reputation Building Portfolio focuses on building your name in the industry and online. This may take the form of an artist's showcase. Or tie your work together with a blog on your portfolio site. The Networking Portfolio focuses on building relationships. There are many networks that have excellent portfolio building tools. They have some advantages to placing your portfolio on their website. Chiefly among them is to leverage the site space for networking.

Add a custom map to your portfolio if you have a physical location that you want clients and/or employers to know about. Maybe even adding maps to where you have had exhibits.