Navigation: Which one do I use and where in the world do I start?Research
shows that confusing navigation is the number one way to lose
customers. If people have a hard time finding their way around your
website, they're just going to give up and leave. And when you have
great products that really sell themselves like Brainwaves does, you
don't want your navigation to get in the way of a sale. When
you enter on the Brainwaves homepage, there are three different ways to
navigate the site. There is a global horizontal bar organized by age
group. There's a global vertical bar that's not particularly organized
at all and mixes functional (shop by price, age) with topical. And
there's another featured section in the middle that is also organized
by topic, some of which are in the left sidebar and some that aren't.
The housekeeping links such as about us and contact are buried in the
footer. While they need to be there, they also need to be more
prominent "above the fold" (visible without having to scroll).With
the variety of toys for sale on Brainwaves, I like the idea of having
two sets of navigation: one for age and one for toy category. It seems
sensible that people would use one of those two systems to browse.
However, they should be kept entirely separate from each other. Research
also shows that users scan web pages, and won't bother to look at lists
with more than 5-7 links. If you have more than that, break them up
into categories and subcategories that are logical and easy to scan. Always
keep your customers in mind; organize your navigation in a way that
makes sense to them, call each link what they would call it
("educational toys" takes visitors to the home page, so call it
"home"!), and make it easy to scan and browse. If you aren't sure if
your organization or labeling (words in the links) make sense to your
customers, test it! Find a friend who is in your target market and ask
his/her opinion.
Group items tagged
Nick van Woert - 0 views
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likes simple layout easy to navigate all images are on the home page header explains it all dislikes busy under links his images pop up again. not a clear point to this action there is not a footer
Jonathan Haggard - 0 views
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His nav is too try-hard for my taste. The typography is tooooo big and distracting from the content. That and the language he uses isn't always clear what it is he's linking to in the nav. The nav in the footer is much better. Dude's a good poster designer though.
Glen Zubia: Graphic Designer Portfolio - 0 views
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Glen's portfolio is fun and personal. What a fantastic way to meet future clients and letting them meet you. What I liked best about this portfolio: 1. I immediately love the homepage image and how you interact with it, what a refreshingly new idea that I haven't seen before. 2. When you click on the image you go inside the book bag or you zoom in onto the notebook paper to read the resume. Its fun and inviting. 3. I love that you get a feeling for who this guy is and what he is like. Its personal and friendly. The guy is waving at you, saying hello. 4. I like how everything is black and white until you hover your curser over an area on the drawing like the tie. It all of a sudden gives you a punch of color and a clear definition of what file you might be opening. 5. When you have opened one of the files like his book bag-the photo icons are clean cut and clear, plus the return to homepage is prominent and easy to spot in the upper right hand corner. Easy navigational tools. What could be improved in this portfolio: 1. He could have used some text on his homepage. Like his name and the profession he wants to get into. 2. He could have included a footer. More navigation choices. 3. He could have added different ways the pages morph into one another 4. His Return to Home button is a little too well designed, it is kinda masked, to look like a skeleton to match his portfolio design. It could be even more clearer. 5. In the about me page-he could have given us his name. Overall: This portfolio is flat out Amazing! Making a homepage can be a fun and can be used in an artistic way of introducing your self to your profession. Again it was hard to come up with things Glen could change about his portfolio, because its really good: great use of color to highlight his work and having fun with portfolio.
Site Clinic: Easy to Navigate Equals Easy To Buy - 0 views
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