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Manuel Ángel Jiménez

Data: how do you eat yours? - 0 views

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    TNS director Stephen Yap reveals the information 'eating plans' of UK consumers. From 'fast foodies' to 'carnivores', he says it is important for brand owners to understand how people digest data. We are living in an age of information obesity - or 'infobesity', to borrow from MRS Conference keynote Magnus Lindkvist.
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