Data: how do you eat yours? - 0 views
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Manuel Ángel Jiménez on 30 Jan 14TNS director Stephen Yap reveals the information 'eating plans' of UK consumers. From 'fast foodies' to 'carnivores', he says it is important for brand owners to understand how people digest data. We are living in an age of information obesity - or 'infobesity', to borrow from MRS Conference keynote Magnus Lindkvist.