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Not only is domination paid for with the estrangement of human beings from the dominated objects, but the relationships of human beings, including the relationship of individuals to themselves, have themselves been bewitched by the objectification of mind.  Individuals shrink to the nodal points of conventional reactions and the modes of operation objectively expected of them. (21) The countless agencies of mass production and its culture impress standardized behavior on the individual as the only natural, decent, and rational one.  Individuals define themselves now only as things, statistical elements, successes or failures.  Their criterion is self-preservation, successful or unsuccessful adaptation to the objectivity of their function and the schemata assigned to it. (21-22)

Freud seems to be taking a perspective in line with social contract theory

"Civilization does not once and for all terminate a 'state of nature.' What civilization masters and represses--the claim of the pleasure principle--continues to exist in civilization itself. The unconscious retains the objectives of the defeated pleasure principle." (Eros & Civ, 15-16)

And so rather than becoming ineffectual like Adorno's individual, the pleasure principle, in its diversion through alternate outlets, ends up being the driving force for all human accomplishment

As I understand the use of the word 'Aura' here, it is the unique experience of a thing relative to its location in space and time.

Hegel’s emphatic but paradoxical way of stating this is to say that if the free market individualist acts “in [his] own self-interest, [he] simply does not know what [he] is doing, and if [he] affirms that all men act in their own self-interest, [he] merely asserts that all men are not really aware of what acting really amounts to.”

Hegel narrates how each formation of self and world collapses because of a mismatch between self-conception and how that self conceives of the larger world.  Hegel thinks we can see how history has been driven by misshapen forms of life in which the self-understanding of agents and the worldly practices they participate in fail to correspond.  With great drama, he claims that his narrative is a “highway of despair.”

holier-than-thou virtue and the self-interested Wall Street banker are making the same error from opposing points of view.

the super ego

human disposition toward social connectivity called Eros, and that "the process of civilization is a modification which the vital processes experience under the influence of a task set by Eros.

Marcuse agreeably calculates that an average working person works 10 hours per day (this includes traveling to and from work and preparing for work), and requires 10 hours for the sleep and nourishment of his body. When doing this, he only has 4 remaining hours to do other things. Man thus "exists only part time" (47). He goes on to say that even this part time existence is mostly used for activities which are relaxing. The activities must be relaxing because of the the double effect of being tired from work coupled with the realization that one must rest in order to be prepared for work the following day. He argues that this system, which we call society, is not so much concerned with our own happiness, as it is with the insuring our role as a productive working cog in it. Marcuse stresses the idea of a conflict between the work demanded by society, and the happiness of the individual. In the second paragraph of the introduction, Marcuse states that "Happiness must be subordinated to the discipline of work as a full time occupation"