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Personalised marketing at scale is the next big thing in digital | Media Network | The ... - 0 views

www.theguardian.com/...lised-marketing-digital-future personalised marketing scale guardian the guardian network media privacy internet perceptivemedia perceptiveradio perceptive broadcast tv radio
shared by Ian Forrester on 28 Mar 15 - No Cached
  • Ian Forrester on 28 Mar 15
     
    "Big data opens up a hyper-personalised marketing opportunity - but creative treads a thin line between relevance and invasiveness"
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The Dawn Of The Age Of Responsive Media  - Forbes - 0 views

www.forbes.com/...of-the-age-of-responsive-media dawn forbes media perceptivemedia broadcast perceptive perceptiveradio tv social media data future video
shared by Ian Forrester on 14 Jan 16 - No Cached
  • Ian Forrester on 14 Jan 16
     
    The exciting thing this year is that we're reaching a critical mass of technology adoption for a wealth of new video and audio media experiences - media that responds dynamically to the consumer's attention, engagement and context: Responsive Media.
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FrameTrail - Future of Adaptive Narratives - 0 views

frametrail.org/...slides.html adaptivemedia hypervideo open narrative presentation frametrail
shared by Ian Forrester on 24 Oct 17 - No Cached
  • Ian Forrester on 24 Oct 17
     
    Open Hypervideo Environment presentation for BBC Adaptive Narrative event
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