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The book that lets you feel your protagonist's pain

"This morning it became apparent that Apple had acquired Emotient, an artificial intelligence startup. This startup works with emotion KPIs, meaning they're in the business of watching your face and body to decide how you feel. With that information, Emotient aims to detect attention, engagement, and sentiment. Implications from their public presentation of business suggests that they've been aiming their business at advertisers - as well as other odd product creators on mobile platforms."

@_marielliott: Starting to feel like the worlds of Black Mirror #perceptivemedia #smc_mcr http://twitter.com/_marielliott/status/166976378238013440

Apple is seeking a patent on something it calls "Inferring user mood based on user and group characteristic data" that its application says would figure out how you are feeling and "... then deliver content that is selected, at least in part, based on the inferred mood."

People feel they understand complex phenomena with far greater precision, coherence, and depth than they really do; they are subject to an illusion-an illusion of explanatory depth. The illusion is far stronger for explanatory knowledge than many other kinds of knowledge, such as that for facts, procedures or narratives. The illusion for explanatory knowledge is most robust where the environment supports real-time explanations with visible mechanisms