Why I Don't Like Your Brand on Facebook - 0 views
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Mathieu Plourde on 07 Jun 11"What consumers want from brands in social media is a topic that has been widely written about already, and is fairly well understood by marketers. Research from advertising agency DDB Paris found that amongst the top reasons for Liking a brand were: "to take advantage of promotional benefits"," to be informed of new products offered by the brand"," to access exclusive information" and "to give my opinion about the brand". Four very clear reasons to bother, which could easily be affixed or suffixed onto any "Find us on Facebook" message for greater impact."