Enterprise 2.0 To Become a $4.6 Billion Industry By 2013 - ReadWriteWeb - 0 views
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Enterprise 2.0 To Become a $4.6 Billion Industry By 2013
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For vendors specifically, there are 3 main challenges to becoming successful in this new industry, including: I.T. shops being wary of what they perceive as "consumer-grade" technology Ad-supported web tools generally have "free" as the starting point Web 2.0 tools will have to now compete in a space currently dominated by legacy enterprise software investments
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One of the main challenges of getting Web 2.0 into the enterprise will be getting past the gatekeepers of traditional I.T. Businesses have been showing interest in these new technologies, but, ironically, the interest comes from departments outside of I.T. Instead, it's the marketing department, R&D, and corporate communications pushing for the adoption of more Web 2.0-like tools.
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