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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

2012 Slow Food Terra Madre - 0 views

www.underwoodgardens.com/...2012-slow-food-terra-madre

shared by Irene V. on 06 Sep 12 - No Cached
  • Slow Food means living a deep, meaningful life
  • beginning at the table
  • interest in the food they eat, where it comes from, how it tastes and how our daily food choices affect the rest of the world.
  • ...5 more annotations...
  • It has been said that the best revenge is living well
  • simply reconnecting with those roots in today’s world by opposing the industrial standardization of taste and culture, and the unrestrained power of the food industry and industrial agriculture.
  • “Slow Food unites the pleasure of food with responsibility, sustainability and harmony with nature.”
  • The tenants of Slow Food are Good, Clean and Fair. Good simply means a fresh and flavorful seasonal diet that satisfies the senses and is part of our local culture. Clean designates food production and consumption that does not harm the environment, animal welfare or our health. Fair is accessible pricing for consumers and fair conditions and pay for small-scale producers. Farmers Markets, Community Supported Agriculture, local food swaps, community gardens, neighborhood gardens and over the fence backyard garden food trading are all examples of the ideals outlined above.
  • “Foods that Change the World”
  • Irene V. on 06 Sep 12
     
    entonces slow internet....
Irene V.

Practical guide to e-learning - 0 views

industry.flexiblelearning.net.au/...Practical-guide-to-e-learning

guide e-learning industry training

shared by Irene V. on 11 Jul 12 - No Cached
  • Irene V. on 11 Jul 12
     
    usar el aprendizaje online para dar capacitacion dentro de las organizaciones
Irene V.

The Rise of the New Economy Movement by Gar Alperovitz - YES! Magazine - 0 views

www.yesmagazine.org/...se-of-the-new-economy-movement

shared by Irene V. on 24 May 12 - No Cached
  • Public Banking
    • Irene V.
      Irene V. on 24 May 12
       
      tendencias
  • how to put an end to the most egregious social and economically destructive practices in the near term; how to lay foundations for a possible transformation in the longer term.
  • challenge
  • ...23 more annotations...
  • range of economic models that change both ownership and ecological outcomes. Co-ops, for instance,
  • system
  • The broad goal is democratized ownership of the economy for the “99 percent” in an ecologically sustainable and participatory community-building fashion. The name of the game is practical work in the here and now—and a hands-on process that is also informed by big picture theory and in-depth knowledge.
  • real world projects—from solar-powered businesses to worker-owned cooperatives and state-owned banks
  • Many are self-consciously understood as attempts to develop working prototypes in state and local “laboratories of democracy” that may be applied at regional and national scale when the right political moment occurs.
  • The “New Economy Movement” is a far-ranging coming together of organizations, projects, activists, theorists and ordinary citizens committed to rebuilding
  • participation and green concerns
  • Other models fit into what author Marjorie Kelly calls the “generative economy”—efforts that inherently nurture the community and respect the natural environment
  • socially responsible
  • corporation designed to benefit the public
  • responsible banking
  • social enterprises” use profits for social or community serving goals
  • new banking
  • credit union
  • What to do about large-scale enterprise in a “new economy”
  • A range of new theorists have also increasingly given intellectual muscle to the movement. Some, like Richard Heinberg, stress the radical implications of ending economic growth. Former presidential adviser James Gustav Speth calls for restructuring the entire system as the only way to deal with ecological problems in general and growth in particular. David Korten has offered an agenda for a new economy which stresses small Main Street business and building from the bottom up. (Korten also co-chairs a “New Economy Working Group” with John Cavanagh at the Institute of Policy Studies.) Juliet Schor has proposed a vision of “Plentitude” oriented in significant part around medium-scale, high tech industry. My own work on a Pluralist Commonwealth emphasizes a community-building system characterized by a mix of democratized forms of ownership ranging from small co-ops all the way up to public/worker-owned firms where large scale cannot be avoided. The movement obviously confronts the enormous entrenched power of an American political economic system dominated by very large banking and corporate interests. Writers like Herman Daly and David Bollier have also helped establish theoretical foundations for fundamental challenges to endless economic growth, on the one hand, and the need to transcend privatized economics in favor of a “commons” understanding, on the other. The awarding in 2009 of the Nobel Prize to Elinor Ostrom for work on commons-based development underlined recognition at still another level of some of the critical themes of the movement.
  • Social Venture Network
  • Worker Cooperatives
  • Consumer Cooperative Management
  • Business Alliance for Local Living Economies
  • Farmer Cooperatives
  • Community Land Trust Network
  • Sustainable Business Council
Irene V.

Getting To Scale: Growing Your Business Without Selling Out | New Economy Working Group - 0 views

www.neweconomyworkinggroup.org/...r-business-without-selling-out

shared by Irene V. on 24 May 12 - No Cached
  • Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses: * Production and personnel * Access to capital and markets * Changes in organizational structure * Ownership and control * Corporate culture Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.
    • Irene V.
      Irene V. on 24 May 12
       
      puede ser 1 guia??
Irene V.

Technology-organization-environment framework - IS Theory - 0 views

istheory.byu.edu/...nization-environment_framework

framework theory technology organization environment information systems

shared by Irene V. on 13 Jul 12 - No Cached
  • The process by which a firm adopts and implements technological innovations is influenced by the technological context, the organizational context, and the environmental context (Tornatzky and Fleisher 1990). The technological context includes the internal and external technologies that are relevant to the firm. Technologies may include both equipment as well as processes. The organizational context refers to the characteristics and resources of the firm, including the firm’s size, degree of centralization, degree of formalization, managerial structure, human resources, amount of slack resources, and linkages among employees. The environmental context includes the size and structure of the industry, the firm’s competitors, the macroeconomic context, and the regulatory environment (Tornatzky and Fleisher 1990). These three elements present “both constraints and opportunities for technological innovation” (Tornatzky and Fleisher 1990, p. 154). Thus, these three elements influence the way a firm sees the need for, searches for, and adopts new technology.
Irene V.

business, bargain | Starting a Business and Growing your Company, Ladies Who Launch - 0 views

www.ladieswholaunch.com/...2461

business starting bargain company launch

shared by Irene V. on 25 Aug 12 - No Cached
  • Fair trade. Many people looking to make a career change or get experience in your industry may be willing to trade their expertise for yours. Visit sites such as ryze.com and craigslist.com where you can post a message about the services you need. Personally I found people to help me with marketing, analysis, copy editing and photography all in exchange for my experience or advice.
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