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Sami Perez

Why Obama Is Leading in the Polls - Ronald Brownstein - The Atlantic - 2 views

www.theatlantic.com/...263096

Polls Obama ad barrage blue-collar women atlantic

shared by Sami Perez on 05 Oct 12 - No Cached
  • President Obama's lead rests on a surprisingly strong performance among blue-collar white women who usually tilt toward the GOP.
  • Obama is running considerably better than he is nationally among white women without a college education
  • young people, minorities, and college-educated women, these advances among blue-collar women have been enough to propel Obama to the lead over Republican Mitt Romney
  • ...18 more annotations...
  • blue-collar women have been the principal, and most receptive, target for their extended ad barrage portraying Romney as a plutocrat who is blind, if not indifferent, to the struggles of average families.
    • Sami Perez
      Sami Perez on 05 Oct 12
       
      how advertisements are affective: showing people the faults of the opposing candidate
    • Sami Perez
      Sami Perez on 05 Oct 12
       
      how do the specific group of "blue-collar white women" affect the election/the population?
  • "The sheer weight of their advertising, and the shows they targeted that advertising on, it is [aimed at] lower-income, white, working women," said the GOP strategist. "They are being pounded with this stuff."
  • The Obama campaign has heavily targeted its ads on daytime shows that attract a large audience of downscale women
  • minority voters, and then whites divided into four groups: men and women, with and without a college education.
    • Sami Perez
      Sami Perez on 05 Oct 12
       
      why focus on the white women without education?
  • In most respects, the state results track national patterns, suggesting that demography usually trumps geography in shaping voter preferences. The exception is the blue-collar white women.
    • Sami Perez
      Sami Perez on 05 Oct 12
       
      because blue-collar white women don't have a trend based on geography or demographic
  • he runs better with these women voters than any other group of whites.
    • Sami Perez
      Sami Perez on 05 Oct 12
       
      what does Obama's appeal to women say about women's rights/issues?
  • portrayal of Romney as obtuse to the problems of working families
  • he has been hurt among blue-collar women by the skirmishes over defunding Planned Parenthood and access to contraception in health insurance.
  • Many of these women view such women's health matters not as moral issues but as practical pocketbook concerns.
  • while about three-fifths of non-college women agreed that Obama "cares about the needs and problems of people like you" roughly an equal number of them said Romney did not.
  • the non-college, white women are the moving piece of the electorate
  • President Obama, they are dissatisfied with the performance, but they do relate to him on a personal level," she said. "For Mitt Romney, the professional resume is there ... but he's not as personable, or relatable, to them.
    • Sami Perez
      Sami Perez on 05 Oct 12
       
      the importance of policy vs. the importance of relatability
  • Sami Perez on 05 Oct 12
     
    "The president's ad barrage seems to have succeeded in bringing blue-collar women into his coalition -- and boosting his chance at reelection"
  • ...3 more comments...
  • Sami Perez on 05 Oct 12
     
    This article is about how Obama's target audience in his advertising is mainly blue-collar women (middle aged white women without education). It brought up two major questions for me: 1. how important is advertising? It seems to be most affective when criticizing the opposing candidate. 2. how important are women (specifically blue-collar women) in this election? How do women's rights tie into the swing votes/why are many GOP-leaning blue-collar women now leaning towards Obama?
  • Yadira Rodriguez on 05 Oct 12
     
    I found this very interesting, I normally don't really think of what the midwest's demographic is, but to see that it is blue-collar white women is super interesting. I also think the connection between advertising and the women is really powerful. The ads they are showing are definitely working since much of Obama's supports are their targeted audience.
  • Sabrina Rosenfield on 06 Oct 12
     
    It's funny that they focus on such a specific group. This quote stood out to me: "Democrats say blue-collar women have been the principal, and most receptive, target for their extended ad barrage portraying Romney as a plutocrat who is blind, if not indifferent, to the struggles of average families." The ads all seem to be focused on saying how bad Romney will be for these women, rather than Obama helping them. How can they know that Obama is really right for them if all they know is that they don't like Romney?
  • Danielle Polevoi on 07 Oct 12
     
    I liked this quote: "Beyond the opposition's portrayal of Romney as obtuse to the problems of working families, both sides agree that he has been hurt among blue-collar women by the skirmishes over defunding Planned Parenthood and access to contraception in health insurance." It makes sense why these women would want a president who would benefit their health/reproductive needs. Sabrina, I think this is probably one of the main points why they know Obama is right for them and why they don't like Romney.
  • Abby Schantz on 08 Oct 12
     
    It is really interesting to me how much thought goes into the advertisements. Not only are they thinking about a specific group "the blue-collar women", but also increased numbers in certain states (swing states) ect. I also think it is interesting how much advertising there is. Because we live in San Francisco, we don't see many of the presidential campaign advertisements because we are not a place they should waste money on since it is almost certain they will win our votes. This has made me feel like my vote here does not count and I found this realization with seeing all of the advertisements lately to vote yes or no on a particular proposition for California (the education ones are the two main ads I have been seeing lately) What this tells me is where my vote actually has a sway, or could potentially swing the results, I will be seeing a lot of ads and a lot of money will go into me. Where I don't, I have to go looking to find my information or to be reached.
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