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This article is about how Obama's target audience in his advertising is mainly blue-collar women (middle aged white women without education). It brought up two major questions for me: 1. how important is advertising? It seems to be most affective when criticizing the opposing candidate. 2. how important are women (specifically blue-collar women) in this election? How do women's rights tie into the swing votes/why are many GOP-leaning blue-collar women now leaning towards Obama?

I found this very interesting, I normally don't really think of what the midwest's demographic is, but to see that it is blue-collar white women is super interesting. I also think the connection between advertising and the women is really powerful. The ads they are showing are definitely working since much of Obama's supports are their targeted audience.

It's funny that they focus on such a specific group. This quote stood out to me: "Democrats say blue-collar women have been the principal, and most receptive, target for their extended ad barrage portraying Romney as a plutocrat who is blind, if not indifferent, to the struggles of average families." The ads all seem to be focused on saying how bad Romney will be for these women, rather than Obama helping them. How can they know that Obama is really right for them if all they know is that they don't like Romney?

Hmm. I think that it could be a bad move for Romney to offend such large companies, especially because they are "job creators" and could be some of his largest allies. It may have seemed like a good move in the moment, but I don't think that it will be beneficial in the long run. Also, it doesn't bode well that GM and Chrysler kind of disproved Romney's message.

It's hard to say. I think it could go either way and from my point of view, I hope that those seeing the ad with also see the message from the companies saying it is not true. if not, it just might be beneficial for Romney's campaign.

I think, that with the economy the way it is coupled with the lack of enthusiasm for either candidates, donators and contributors are not as inclined to give money to the campaigns of politicians. I also believe that donations will not (would not have) matter(ed) very much, especially relative to the money that the campaigns already amassed.

It seems very strange to me that someone would donate to both campaigns; if I couldn't decide I would donate to neither. In response to Danielle's question, it seems to me that money could still make a difference. Ads are a huge part of why people vote for who they do, and you need money to buy ads.

I think this is a big part of this article: "there are now officially more jobs in the U.S. than when Obama took office." Yes, we need more, and any unemployment at all isn't a good thing, but we are moving in the right direction and that's what matters. The Republicans can't say that Obama has done nothing, because there's clearly some improvement.

I think this is an accomplishment and "the trajectory clearly indicates a recovery" but am not sure why this is related back to the debate. I thought Romney answered the questions more thoroughly and didn't shy away as much as Obama did. Overall, I thought Romney did a better job even though I don't agree with every thing he said. Just because these numbers came out doesn't mean Romney didn't debate successfully.

If Romney wants to get a solid female fan base, he defiantly needs to get more with Obama's stances on abortion and birth control. Does he need to get more comedic? Maybe some other person would say so, but I personally prefer a leader who does not waste time telling jokes or stories about his family, to me it is unprofessional. I don't want someone relatable, I want someone who does their job well and is known for that. This stage in the game Americans can't afford to be presented with the opportunity to pick someone based on who seems more relatable, they need numbers.

I agree with you Savannah, that at this late stage in the game it is very important for candidates to provide numbers and statistics while they are campaigning but I think that it is just as important for them make themselves relatable to the people who will be voting for them. An example of this is Romney's sister, Lynn, who has a child with Down Syndrome and he talks about the many difficulties that she faces along with the support she receives from himself and the rest of his family. These stories had a strong effect on some female voters in Ohio and I believe if Romney continues with this milder strategy of making himself seem more relatable to the people, he will have a better chance at winning this election.

I agree with you Savannah on the clear liberal sway seen on the internet today, I believe this shows an interesting trend for the future of our politics. I also look forward to changing technology and seeing how politics will adapt to the new things that will come into our lives in the future.

I think you're spot on Savannah with your comment that the internet sways liberal because of the younger people. We had a speaker come into Urban this past week to talk about some campaigning strategies. In his company, they used targeted mailing to campaign but we got to a discussion about media. He made a good point that the people who are following Obama or Romney on twitter, fb etc. are likely affiliated with that party already. I have so much to do online and it's already distracting. So I know for me, I don't really seek out political "tweets" and what not so it doesn't really lure me in.

I as well am not really lured by political advertising on the internet, I may notice, but not to the extent where I would change my vote or consider a different candidate. I do agree though that the media had more of an impact in the 2008 election, but because it was such a different election from what America was use to.

This is an interesting point. When thinking of what Danielle brought up, that the internet is more a place where already-passionate liberals and conservatives express themselves (rather than a place where parties try to advertise their beliefs), I see that the question changes from "can the internet persuade an individual to like a certain party" to "what is the power of the internet in terms of political advantage". By this I mean that, if the internet does sway to the left, does this affect society? Who benefits from having a similar political view to that of the internet? Is the older generation who might be more conservative being left out in any way?

Yes, fairness means that everyone pays their fair share, which is a very republican ideal, which is why i am in favor of removing the exorbitant death taxes and in favor of the fair tax, which i feel like would point our country in a less socialistic direction, which, lets face it, since 2008 we have been plummeting rapidly towards socialism with ACA and greater government influence in our economy. Going back to the Romney quote you mentioned, I'm not sure what you really meant by "it seems unfair" Are you really suggesting that those who work harder than others should be punished with a larger tax? And keep in mind that he's talking about income tax, not money already sitting in the bank. So Romney worked for that money, and should not be punished for it. Taxes are punishments, and that sort of backwards tax structure is one exhibited by the USSR before it collapsed, mind you. Taking more from the rich is not "fair" . The term for it is socialism. If you want another historical example, look at Britain's economy when it implemented Adam Smith's lazziez faire economics (their economy grew exponentially, scientific developments were off the charts, relatively peaceful era) and then look at the France's economy shortly after when it implemented a more "fair" system in the 1800s-1900s, they constantly got decimated by economic struggles and went nowhere. And even if you still believe that the rich should pay more, consider this. The government's biggest problem is not a lack of revenue. We're spending 104% of our GDP. If you plan on paying taxes, which, by the way, our current government lets you be exempt if you decide to take a year off of your well-paying job to sit at home and 'discover' yourself, then you will already be 140,000$ in debt thanks to Obama's excessive spending. No, Bush did not "start it", Obama has added more debt than all of the presidents before him combined. Why do you think that it is "fair" for the harder workers in our s

ociety to have to pay more when they are the ones working harder? And, if anything, it makes me respect Romney more because he knows how to work the system to his (and America's) advantage. He, unlike Obama, has business experience and is fiscally responsible, so I respect him more for this, not less.

Yeah, I'm going to with Savannah on this one. I think the rules of tax should obviously apply to everyone, rich or not. I also think that getting tax deductions is part of the "taxing" process so why shouldn't everyone take advantage of that? Regardless of how much money someone has...

Savannah, I'm not suggesting that people should be punished for working hard. But how much money you make is not always an accurate representation of how hard someone works. And I'm not sure about what I think is "fair". Yes, everyone paying the same taxes would be fair in one way. But some people work extremely hard and still don't have a lot of money and still need help from the government. Some people make exorbitant amounts of money and don't work all that hard. Doesn't it seem fair for people who need help to be able to get it? That's what I'm suggesting. I'm not encouraging laziness or punishing people for hard work. As for what you said, "it makes me respect Romney more because he knows how to work the system to his (and America's) advantage", it seems to me that there are two parts of this. One is that he understand the system. That's a good thing. The other is that he knows how to manipulate it to appear as something that he is not. That's not a good thing.

In my opinion, I do not believe that taxes are a punishment. Taxes are something we, as American citizens, agree to pay to do our part in making sure that all of our opportunities are made possible (in building roads ect.) Maybe they are not used the best right now, that's opinion but as a generalization I don't think taxes should be considered a punishment. Also agreeing with Sabrina, I believe that someone who works multiple jobs and happens to be doing manual labour that pays minim wage is in many cases working equally as hard if not harder than a wealthy CEO working long days in the office. They are different types of work and the amount of money they make is no reflection of the amount of work they put into that job.

Abby, I still don't see how you consider taxes to not be a punishment. If you enjoy forking over your hard earned cash to those who didn't for whatever reason, then I congratulate you for being a socialist. The biggest problem in our government is not a lack of money, but a lack of structure, so why are you so focused on increasing revenue if it won't make a difference under a fiscally irresponsible president with no business experience whatever? I don't enjoy the fact that I will end up paying money to a government that is incapable of spending it and do not think that people should have an increase of taxes just for working hard. And Sabrina, this is federal income tax, not capital gains or inheritance tax, so it doesn't take into account money that one is already sitting on or based on investments. The way income tax works, you can have a mansion and 5 cars but take a year off to work on a painting from your well-paying job and legally file with an income of 0 and get food stamps. And back to your example of the CEO and the blue-collar worker, the CEO probably went to school and got a degree, which would make me consider him to have worked harder than the blue-collar worker who chose not to get a high school degree. Also, let's change the discussion about working "hard" to one about working "smart"? Comparing manual labor efforts to the intellectual efforts of others really isn't comparing apples to apples. We should be discussing productivity rather than effort. If someone studies really hard but fails a test, and someone studies more effectively (but less hard) yet receives a high grade, should the high score student be penalized and the poor performer subsidized? Linking this back to the economy, without CEOs, the minimum wage workers wouldn't even have jobs. There would be no company, therefore, no jobs. CEOs are perhaps burning fewer calories when they work, but that does not mean that they are less productive. Take out a minimum wage worker from a co

But about Romney's tax exemptions-that's not what happened. He purposely overpaid to match an earlier estimate that he made. He didn't claim all the exemptions that he could have. Maybe that wasn't clear in the article I posted, but here's a quote from another one: "We know, for instance, that Romney paid a rate of 14.1 percent on $13.7 million in income on his 2011 tax return, which he achieved by purposely overpaying. Though he was entitled to deduct $4 million in charitable contributions, Romney deducted only $2.25 million to keep his tax rate above 13 percent." Here's the link to that article: http://www.propublica.org/article/what-we-still-dont-know-about-mitt-romneys-taxes

I'm wondering how effective knocking on people's doors in the hopes of persuading them towards a particular candidate can be. This strategy seems ineffective from how I imagine the conversation going, if a person even gets a door opened. Also, how I'm curious how many people in Ohio participate in the election?

Battling for voters' attention is extremely difficult, especially when the two candidates seem to be saying exactly opposite things. And, in a case like this, money can talk, and the Republicans are funded by a lot of wealthy groups. It seems so frustrating to me that money plays such a huge factor in how people vote, but it some cases, money can demonstrate popular opinion. The more donations a campaign receives, the more money people are willing to invest in that candidate.