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This is like a barcode at a grocery store. However they are images instead of a barcode. These images appear in magazines and in other places and you take a picture with your smart phone and the image links you to a website. Nonprofits use these for advertisements and virtual tours and is free to do.

Simple use by New York city of QR codes on building permits to provide links to additional information. 

Wow. Just think, I didn't even know what QR codes were a few weeks ago. I really see them blooming in the next few years (Ha!Bloomberg/ Blooming!). I scanned one from a Meijers grocery coupon and got a 10 second commercial sent back to me.

Very progressive! Excellent use for that specific labeling technology --- especially in a high density population area where a construction project could be a big hassle. This would make it easy for the public passerby to find out more about it, and perhaps a target completion date. Plus, you are certain the contractor has a legal permit from the city of New York for the work they are doing.