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Chris Johnson

The Mp3 Experiment Seven | Improv Everywhere - 2 views

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    Similar to the Flash mobs. This time they down load a MP3 and  everyone plays it at a given time then follows the instructions.
anonymous

How Twitter Will Change the Way We Live - 1 views

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    Johnson, S. (2009, June 5). How Twitter Will Change the Way We Live. Time. When 40 educators attended the conference in the Manhattan they decided to use the Twitter for posting live commentary during the event. The commentary was projected on a large display screen displaying running incoming feed of tweets. Everyone had a chance to tweet using their laptops or BlackBerrys. The rule for the tweets was to include the word #hackedu in 140 characters. The twitter's function was embraced at the conference by the conference participants. The tweets unfolded in a real time communication reflecting the participants' thoughts, arguments, jokes and other feelings from being at the conference. However, after a while the tweeting expanded into the 'Twittersphere' delivering tweets from the strangers. The communication engaged all different groups of people sharing views about the topic at the conference. The tweeting continued several weeks after the conclusion of the conference. This case demonstrates a real experience of Twitter being was used for a particular event in means of interactive communication between the conference participants and how it expanded into the 'Twittersphere'. The Twitter simply provided a very useful venue for a collaborative communication engaging different groups of people and documenting their tweets as valid communication that was very useful during the conference and the recorded tweets can be used in a future. From organisational point of view, it was a wise plan to have the Twitter at the conference that it gave the conference another interactive dimension of communication and provided access to useful information from people and about the people. The equipment for the tweets is now widely available for the individuals and venues set up, and it is a matter of organising it once a benefit of the twitting is seriously considered.
Chris Johnson

Promoting Synchronous Interaction in an eLearning Environment -- THE Journal - 0 views

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    This paper discusses the issues around eLearning and communication Technology. It cover how freeware skype  is an ideal tool for communication in education an suggest methods of how to use Skype for the learning outcomes. 7 Instructor Recommendations for Skype UseSchedule the students' Skype subscription in the class orientation. The sooner studentsare exposed to the technology, the better they'll adjust to the unique learning experience.Organize a pre-class training session for a subset of the entire class. Instructors canschedule a meeting with a group of class "trainers." These trainers then teach theirown group members skills.Divide students into groups of four. A Skype conference call can only take up to fiveparticipants. If needed, reserve a seat for the instructor for tracking/coaching purposes.Provide technology use protocols ahead of time. For instance, if someone accidentallyhangs up, the conference call initiator (usually the group leader) can immediatelyadd him back in to the meeting.Keep group deliberations on the record using additional tools. Skype conferencecalls are not recorded. Options are Skype Chat and Blackboard Chat.Reserve a Blackboard Chat Room for each group as the last resort. One of the drawbacksof using such freeware is that the service makes no guarantee that theprogram will be there when needed. An effective way to cope with this is to reservethe Blackboard Chat Room as a backup device.Encourage necessary accessories. A headset and a wired broadband connection arepreferred accessories for use with Skype and other similar communication tools. Pan, C.-C., & Sullian, M. (2005). Promoting Synchronous Interaction in an eLearning EnvironmentThe Journal  Retrieved 11th April 2011, from http://thejournal.com/Articles/2005/09/01/Promoting-Synchronous-Interaction-in-an--eLearning-Environment.aspx?Page=1
Taraeta Nicholls

Dissolution and the Industry of Culture: The History of the Flash mob - Garland (2010) - 0 views

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    This is an unpublished paper that has been linked to Maxter[1] an online community with links to the Media, Art & Text PhD program known as MATX. The MATX program is linked to the Virgina Commonwealth University (VCU) [2]. It would not be generally considered a reliable resource as a key article in an academic piece it is a well written piece including clear historical information into FlashMobs. Garland (2010) is able to use a recent event of students rioting to distinguish rioting organised via technology contrasted against the original FlashMob at Macy's in 2003. Garland (2010) has a focus on the original Macy's event as organised by Wasnik throughout the article. The question of why people are participating in FlashMob events is also considered. This paper also considers how cooperation and participation by individuals is implied when they participate in a FlashMob. The participation of a FlashMob allows individuals to remain anonymous through the free exchange of information, even the creator of the original FlashMob, Wasnik was able to remain anonymous. It was after FlashMob phenonomen became commericalized Wasnik felt comfortable revealing his identity and role in the original Macy's FlashMob. Throughout the article Garland (2010) draws connections between FlashMob and SmartMob, supporting and citing Rhinegold, agreeing that FlashMobs were part of SmartMobs. There is also an interesting connection drawn between FlashMobs and Flux Art [3]. Despite the article being unpublished key areas of FlashMob are clearly explored. Garland (2010) takes a wide approach to FlashMob and widely explores various aspects. There is a strong reliance on the experience of Wasnik in proving the differences between FlashMob, SmartMob and rioting organised through social media which is the main weakness of this article, which otherwise addressed the topic soundly. Footnotes [1] http://matxer.org [2] http://www.vcu.edu/ [3] http://www.fluxus.org/12345678910.html
Kellie Ramm

SETI@home - An Experiment in Public-Resource Computing - 0 views

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    This article talks about SETI @home's "design and implementation and discuss[es] its relevance to future distributed systems" (Anderson, Cobb, Korpela, Lebofsky, & Werthimer, 2002). The authors of this article are all staff of the University of California, Berkeley, in the space sciences laboratory. The University of California, Berkeley is the home of the SETI @home program. This resource gives a more in depth understanding of how the SETI @home program, in particular how public-resource computing works to aid in the processing of the data. All members of the SETI @home program are initially required to download the client program. This program collects a work unit from the main server, computes a result, returns this result to the main server, then gets another work unit. This article also shows the mathematics behind how this system gives so much computing power, but basically the more client programs computing the work units, the faster the data is processed. The stringent safety precautions are why this system is assured as so safe from malicious attacks from hackers and viruses. There is no communication at all between the various client machines, with each computer talking directly to the main server. As discussed within, for this to work public-resource computing projects need to attract users to their program, and keep them interested in remaining members. SETI @home uses word-of-mouth from its members, referral programs and mass-media news coverage to attract members. The client program can run as either a "GUI application or a screensaver", and runs during what is normally computer idling time which means that the impact on the user is minimal.
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    According to their 2002 poll the SETI @home user base is heavily dominated by males (93% of all users (Anderson et al., 2002)). This information can help them target market to their users. Some of the user benefits include the use of an online community where members can exchange ideas, and a competitive team/individual scoring system. Research is continuing into how to make this, and other forms, of public-resource computing more reliable and efficient in scientific calculations and discovery. Anderson, D., Cobb, J., Korpela, E., Lebofsky, M., & Werthimer, D. (2002). SETI@home: An Experiment in Public-Resource Computing. Communications of the ACM. 45(11), 56-61. doi: 10.1145/581571.581573
Michael Nycyk

Undergraduate perceptions of the usefulness of Web 2.0 in higher education: Survey Deve... - 2 views

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    Kumar's work has a reasonable amount to offer in terms of a resource; his research gives more clues to the perceived effectiveness of Google Docs users have towards it as a collaborative tool. He has chosen to use the effective research method focus groups with semi-structured questions. Perhaps the useful part of investigating Google Docs as a collaborative tool is how he selected students at the university site who were in many disciplines. Thus he was able to elicit some good insights into why Google Docs is so praised as a collaborative educational tool. One finding was that students preferred Google Docs as a time saving tool where no formal meetings took place. Although the students were on campus, it was surprising that they felt they would rather use Google Docs then all meet to work on a project. The other finding was that the acceptance of this Web 2.0 collaborative technology was greater amongst students that had previous experience with Google Docs or other similar software. Another major advantage found by Kumar (2009) was that overall using such collaborative tools increased interest in the subject matter of their particular discipline. The concept that new technologies add value to existing practice was also interesting. Although Kumar was not clear on this concept, what students indicated this was the case, such a statement suggests that using Google Docs is linked to increased interest in a subject and in turn a desire to succeed. The weakness of this resource is Kumar is not clear of this link; however, as an article to show that Google Docs is of value equating collaboration tools with increased productivity shows how potentially valuable using them can be.
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    References Kumar, S. (2009). Undergraduate perceptions of the usefulness of Web 2.0 in higher education: Survey development. In D. Remenyi (Ed.) Proceedings of 8th European Conference on E-learning, Italy, 308-314. Retrieved April 13, 2011, from http://web2integration.pbworks.com/f/Undergraduate+Perceptions+of+the+Usefulness+of+Web+2.0+in+Higher+Education.pdf
alio S

Mobile communication and new sense of places: a critique of spatialization in... - 1 views

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    [Part 1] Lemos' paper depicts map-making as a socio-political act, an expression of power. Maps themselves are a visual way of presenting geographic information, and have been traditionally controlled by technicians, governments and private companies, but since the advent of interactive online tools, some of the power inherent in map-making has shifted to ordinary people. Interactive tools such as Google Maps, allow the everyday person to experience a new practice of place, as Lemos writes "mapping our moves on the streets allows us to control the space; it is territorialization. […] The use of GPS and other devices for location and location-based services puts the emphasis on control and domination over a territory" (Lemos 2008, p.15). From the perspective of student protesters in London at the end of 2010, the use of an interactive Google map (see and example at: http://www.movements.org/blog/entry/maptivism-in-london), allowed protest organisers to control the flow of digital information between cyberspace and the urban environment. Protesters themselves, those armed with locative media such as smart phones, had access to near real time data superimposed upon street maps relevant to their own position. This allowed protesters to collaborate by providing feedback to organisers or by reacting geographically to reported police location and action.
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    [Part 2] The act of real time digital mapping and urban annotation by protest movements potentially creates a new dynamic where the distribution of power relative to a location is altered. The ways in which citizens perceive the city and interact with its structure is changed when citizens have access to information about proximity and distance, when they are kept informed of lines of escape from controlled spaces. The act of protesting creates a temporary urban space, changing a location's social meaning. With the use of digital mapping tools a mobile social network is created, one that has the potential to communicate more effectively than the police forces arrayed against them. References: Cullum, B. (2010). Maptivism in London. Retrieved from: http://www.movements.org/blog/entry/maptivism-in-london Lemos, A.(2008). Mobile communication and new sense of places: a critique of spatialization in cyberculture.  Retrieved from:  http://www.andrelemos.info/artigos/spatialization.pdf Live Protest Map (2010). Retrieved from: UCL Live Protest Map
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    Lemos' journal examines the notion that recent mobile innovations have facilitated new and socially focussed communication systems. Locative media is the primary focus of the article and Lemos argues that technology and its relationship with mobility, community and place are creating new forms of 'territorization' - a socio-political act that involves control, surveillance and tracking. The distinction is made that locative media creates new uses for non-virtual space and bridges the gap between the physical and the virtual. This is achieved through augmented reality, mobile information consumption, events and geo-mapping; all which reinforce collaboration and participation among real world communities. Examples of locative media and territorization include CitizenMap, a community focussed web service which utilises Google Maps, Twitter and news sources to identify and detail environmental incidents throughout Hong Kong and the South China region. Sukey, an anti-police kettling application is another example of locative media, this service aims to improve communications throughout demonstrations by feeding police tactics and information from an assortment of data sources such as Twitter, Google Maps, Flickr and directly aggregating it to mobile / SMS enabled devices (Sukey, 2011). What Lemos fails to expand on in the journal is the technical and participatory expectations required for the services to be successful. Without regular and active participation these services add little or no value to the community or the cause.
Amy B

Crowdfunding: Tapping the Right Crowd - 1 views

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    by Paul Belleflamme, Thomas Lambert, and Armin Schwienbacher, February 13, 2011. This academic, peer-reviewed article defines crowdfunding as belonging within the broader concept of crowdsourcing, in which a 'crowd' is used for gaining feedback, solutions, and ideas. The objective is to use the crowd to collect investment money in cases of financing individual projects (Pozible), or to raise social awareness in community-minded ventures (GetUp!). Belleflamme, Lamber, and Schwienbacher equates crowdfunding with pre-ordering, menu pricing, and price discrimination, and studies the circumstances under which crowdfunding is preferred to more traditional forms of acquiring funds. They describe crowdfunding as sharing a model with pre-ordering due to the expectation of investors receiving some form of reward for their contribution, in much the same way as pre-ordering a product, such as a game, entails some reward for investor support and interest, such as receiving a copy of the game early, and at a better price. Price discrimination is the disparity between the cost for the investor and the consumer (someone who waits for official release before purchasing). The article describes the advantages of enhanced user experience for investors and the allowance of price discrimination for 'a larger share of the consumer surplus', and the disadvantage of constraints in the amount of initial capital required (Belleflamme, et. al, 2011). The article continues with an empirical survey analysis, and key features from the perspective of industrial organisations, including sourcing information, building communities, and generating product interest, as well as the success of non-profit organisations using the crowdfunding model.
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    It is suggested (Glaeser & Shleifer; Ghatak & Mueller, cited in Belleflamme, et. al, 2011) that 'crowdfunders care about social reputation and/or enjoy private benefits from participating in the success of the initiative'; a vital asset for charities and entrepreneurs alike. The article concludes with the implications crowdfunding has for market research, and that it may be viewed more broadly than simply raising funds. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Tapping the Right Crowd. Retrieved from http://ssrn.com/abstract=157817.
Kurt Henson

Web 2.0 in and out of the Language Classroom - 1 views

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    This poster aims to provide the concept of Web 2.0 and its relevant tools in language teaching and learning. An online blog is served as an information kiosk and indicate possible instructional design and applications to language education. By experimenting with the Web 2.0 tool in a participatory community, we are hoping language teachers will learn about appropriate tools ready to be used and further think about the relationship of Web 2.0 and the four skills (listening, speaking, reading and writing) and 5 Cs (communication, culture, connections, comparisons, and communities) as well as the Wallace's framework for assessing its effectiveness.
Hans Dusink

T-Mobile and the Flash mob marketing phenonomen - 3 views

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    The origin of flash mobs is credited to Bill Wasik who emailed friends in June 2003 to gather in the home furnishing department of Macy's in Manhattan. More than a 100 people began discussing whether to purchase a 'love rug' for their fictitious commune and then dispersed as quickly as it had formed (Hewitt, 2003). Flash mobs are defined in the Oxford dictionary as "a public gathering of complete strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse again" (Oxford University Press, 2011). Advertising agencies now utilise flash mobs to promote commercial products. This article discusses the Saatchi and Saatchi award winning T-Mobile advertisement "Life is for sharing" (posted to Youtube by jonjonbaker, 2009). Rather than focusing on how mobile phones and social media are used to organise a flash mob, the discussion here is about how this same media is used to create "viral traction - the ability to be widely forwarded to millions of viewers almost instantly" (Thomas, 2010). The advertisement itself shows bystanders utilising their mobile devices to share photos with their friends as well as ringing them to talk about the experience. As the title of the advertisement says "life is for sharing". Nick Burcher wrote in his blog Personal thoughts on the evolution of media and advertising that "advertisers are creating events to push user generated content coverage, a physical community made virtual. The event drives the Conversation, rather than the other way round as Wasik intended" (Burcher, 2009). Flash mobbing has become more than Wasik first imagined. On this case it has been utilised to raise brand awareness, but the same techniques can also be used to promote political opinions.
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    Burcher, N. (2009, November 18). Flash mob evolution - even Microsoft stores are trying them now [Web log post]. Retrieved from http://www.nickburcher.com/2009/11/flash-mob-evolution-even-microsoft.html Hewitt, G.(2003). Flash Mobs - A New Social Phenomenon. Retrieved from http://www.rense.com/general39/flashnmob.htm jonjonbaker. (2009, January 16). T-Mobile Advert "Life For Sharing". Retrieved from http://www.youtube.com/results?search_query=flash+mob&aq=0 Oxford University Press. (Ed.) (2011) Oxford Dictionary. Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical Nag: Marketing for the Easily Swayed [Web log post]. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/
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    Thanks you for sharing Hans, having reviewed the link and your response there appears to be many similarities between flash mobs and social-media facilitated, political protests. Much like the advertisers and marketers who drive flash mob, brand campaigns through new media, political demonstration organisers can also utilise the same tools to coordinate group activities activities and create spreadability of their cause - or as Thomas labels it 'traction' (Thomas, 2010). Examples in Thomas' article mention the flash mob video footage was uploaded to the popular video sharing site YouTube where it could be watched by potentially millions of web viewers. However, what the article fails to expand on is the stacking and interlinking of other social networking services (SNS) such as Twitter and Facebook. For instance, were other SNS used as a replacement of e-mail to recruit the flash mob participants? After the flash mob act was published on YouTube, what was the strategy to draw further attention to the video clip? Is the flash mob footage just one node in the brand campaigns overall web presence? The traction behind the 2011 Egypt revolution grew at exponential rates based on the stacking of social networking services and effective utilisation of network effects (Gustin, 2011). Demonstrators published events on Facebook, allowing organisers to gauge attendance. Invitations could also be issued and rapidly passed amongst social circles. The combination of footage being uploaded to YouTube and the millions of related conversations being published to Twitter clearly highlights the participatory culture of the web and its global reaching powers (Gustin, 2011). Gustin, S. (February 11, 2011). Social Media Sparked, Accelerated Egypt's Revolutionary Firez: EPICENTER. Retrieved April 7, from http://www.wired.com/epicenter/2011/02/egypts-revolutionary-fire/ Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical
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    Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.
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    Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.
Hans Dusink

Dadaist lunacy or the future of protest? Flash Mobs - an introduction to the world of f... - 1 views

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    The Social Issues Research Centre (SIRC) is an independent, non-profit organisation that conducts research on social and lifestyle issues. It aims to provide balanced perspectives on social issues and to promote rational debate based on evidence rather than ideology (Social Issues Research Centre, 2011) . In this paper Elanor Taylor, a social researcher, tries to understand the nature of flash mobs and whether they are just for fun or whether they are potentially a new form of protest movement. Sean Savage, credited with naming flash mobs (2006) is quoted as saying that "If anyone tells you they know what the point is, they either don't know what they are talking about, or they're lying" (as cited in Taylor, 2003) . Taylor provides a set of instructions for a London flash which reveal a "combination of military efficiency, complete anonymity, rapid communication and organisation by internet"(Taylor, 2003). The motivation to attend is this left up to the individual. Taylor indicates that there are some, such as the website why-war.com (Why War?, 2003) and cyclist activist group Critical Mass (Carlssson, 2011a) that would like to see flash mobs put to a political purpose rather than be apolitical.
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    Chris Carlsson, founder of Critical Mass wrote: Critical Mass is a movement with no leaders or formal organization behind it. No one in charge - which is another way of saying "everyone is in charge!" There are as many ideas about what Critical Mass is as there are participants (2011b) Taylor questions whether this can actually happen: "what use is a political protest with no-figure head?" (2003). In light of recent events in Iran and Egypt I think Taylor has been a little premature in discounting flash mobs as a form of political protest. Carlssson, C.(2011a). Critical Mass. Retrieved from http://www.sfcriticalmass.org/ Carlssson, C. (2011b, January 26). Critical Mass & Radical Politics: A Forum [Web log post]. Retrieved from http://www.sfcriticalmass.org/page/2/ Savage, S. (2006, March 29). Flash Mob Flashback . Cheesebikini? [Web log post]. Retrieved from http://www.cheesebikini.com/2006/03/29/flash-mob-flashback/ Social Issues Research Centre.(2011). About SIRC. Retrieved from http://www.sirc.org/about/about.html Taylor, E. (2003). Dadaist lunacy or the future of protest? : An introduction to the world of flash-mobbing. Social Issues Research Centre. Retrieved from http://www.sirc.org/articles/flash_mob.shtml Why War? (2003, August 1). An Introduction to Swarming and the Future of Protesting [Web log post]. Retrieved from http://www.why-war.com/features/2003/07/swarming.html
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    Are FlashMobs Collaborative Behavior? The question arises as to whether or not FlashMobs are truly collaborative behavior. While there is definitely a conversation taking place and a resultant activity, this resultant activity does not have a specific achievement or productive task to complete. A talk from Howard Reingold (Rheingold, 2005) describes the history of human collaboration and has some ideas about the potential benefits of worldwide social collaborative behavior. This talk also includes a discussion of social dilemmas: the prisoner's dilemma and the tragedy of the commons. These are important factors in understanding why people collaborate or co-operate. Collaboration is the basis for bringing together the knowledge, experience and skills of multiple persons to contribute to the development of a new product, idea or activity. Collaboration is a more effective problem solving solution than individuals performing narrow tasks in support of a defined plan or programme. Essential requirements for effective collaboration include early involvement and the availability of resources to effectively collaborate. This uses a culture that supports teamwork, cooperation and collaboration as well as co-location or virtual co- location and some form of collaboration technology. Flashmobs seem to lack the problem solving aspects of true collaborative behaviour. It is more a themed social gathering than a co-operative task solving exercise. Works Cited Rheingold, H. (2005, February). Howard Rheingold on collaboration. Retrieved April 7, 2011, from Ted: http://www.ted.com/talks/lang/eng/howard_rheingold_on_collaboration.html
Helen Pidoulas

Flash Mobs: The Feel Good Phenomenon of the 21st Century : CharValiant - 0 views

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    Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php
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    Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php
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    This resource, found in the Char Valiant School Newspaper, discusses flash mobs. Flash mobs, a more recent occurrence, are a group of people who meet at a predetermined public location to do a spontaneous performance (often something of a theatrical nature like a song or dance), and then disperse into the crowd at the end. Flash mobs are usually instigated online, using various forms of online media to organise and coordinate the event. This can include mobile phones, email, and social networking sites. Although these "events started out as a way for these groups to mock the conformity of the general population", they have "instead become a symbol of spontaneity and fun around the world"(CharValiant, 2011). Flash Mobs have also become a form of advertising. T-Mobile has used this form of theatrics to their advantage, using them in several of their advertisements. Carolyn Thomas (2010) talks in her article about how T-Mobile is becoming synonymous with flash mobs, showing that the marketing campaign is working as people are instantly remembering the company name and linking it with the campaign. Australia is also getting on the flash mob advertising bandwagon, with the latest "Australian Cancer Council Biggest Morning Tea" launch at Brisbane's Queen Street Mall on the 18th April, 2011 (Cancerqld, 2011) and the viral Sydney Mardi Gras campaign filmed on Bondi Beach (RockYourBox, 2009). Although the link between public resource computing and flash mobs is tenuous at best, as another current form of online collaboration it is still well worth a mention. As public resource computing relies heavily on word-of-mouth advertising to increase its member numbers by using things like social-networking sites, so too does flash mob advertising rely on "going viral" through similar word-of-mouth usage.
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    Written by Caci Murphy, a Senior at Chartiers Valley High School(CharValiant, 2011), this resource is not necessarily as reliable a source as perhaps other more researched papers. Although well written, and factually accurate, a high school senior would be lacking both the technological knowledge and life experience to give an accurate view point to make this an authoritative resource. Cancerqld. (2011). Australia's Biggest Morning Tea Flash Mob. Retrieved from http://www.youtube.com/watch?v=w07Nq2h55Xo CharValiant. (2011). The CharValiant Staff. Retrieved from http://www.cvnewspaper.com/staff/ CharValiant. (2011). Flash Mobs: The Feel Good Phenomenon of the 21st Century. Retrieved from http://www.cvnewspaper.com/news/2011/03/14/flash-mobs-the-feel-good-phenomenon-of-the-21st-century/ RockYourBox. (2009). Say Cheese! Flash Mob On Bondi Beach [OFFICIAL]. Retrieved from http://www.youtube.com/watch?v=Ao4DkbGbxl0 Thomas, C. (2010). T-Mobile and the flash mob marketing phenomenon. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/
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