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The Initiative believes that the more that is discovered about how the brain works and the various motives which drive human behaviour, the more we are convinced that education has to be about much more than intellectual development, and that learning and schooling are certainly not necessarily synonymous. What politicians and commentators in many lands describe as being "a crisis in schools" is, we believe, better understood as a crisis in society's commitment to young people. All this is aggravated by a materialistic agenda that degrades the spiritual needs of individuals and nations to the single minded drive towards economic profitability.