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Many questioning about enterprise 2.0 these last weeks. How to make it work, how help companies to understand it, how to calculate the ROI ? So many questions that, at the end, can be summed up in only one : undestranding how these new logics can integrate into the existing and add to it. Without that, it's obvious that either companies don't dare either they will dare with overcautiousness and won'tbe able to get the most from their initiative, either will dare in a bad way and things will be counter-productives.