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n Q3 2010, the worldwide smart phone market grew an impressive 95% over the same quarter a year ago to 80.9 million shipped units. Nokia retained its leadership position, albeit by a diminished margin, with a 33% share of the market. Apple’s healthy performance this quarter saw it achieve a 17% share worldwide, a little ahead of RIM, which held a 15% share this quarter.

f you’re not embarrassed when you ship your first version you waited too long

You think your business is different, that you’re only going to have one shot at press and everything needs to be perfect for when Techcrunch brings the world to your door. But if you only have one shot at getting an audience, you’re doing it wrong.

In that short rapid iteration environment the most important thing isn’t necessarily how perfect code is when you send it out, but how quickly you can revert if you need to so the cost of a mistake is really low, under a minute of brokenness.