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Johann Höchtl

What Happened to Yahoo - 0 views

  • When I went to work for Yahoo after they bought our startup in 1998, it felt like the center of the world. It was supposed to be the next big thing.
  • What went wrong? The problems that hosed Yahoo go back a long time, practically to the beginning of the company.
  • Yahoo had two problems Google didn't: easy money, and ambivalence about being a technology company.
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  • The first time I met Jerry Yang, we thought we were meeting for different reasons.
  • we could show him our new technology, Revenue Loop. It was a way of sorting shopping search results.
  • It was like the algorithm Google uses now to sort ads, but this was in the spring of 1998, before Google was founded.
  • I didn't say "But search traffic is worth more than other traffic!"
  • Hard as it is to believe now, the big money then was in banner ads.
  • Led by a large and terrifyingly formidable man called Anil Singh, Yahoo's sales guys would fly out to Procter & Gamble and come back with million dollar orders for banner ad impressions.
  • By 1998, Yahoo was the beneficiary of a de facto pyramid scheme. Investors were excited about the Internet. One reason they were excited was Yahoo's revenue growth.
  • The reason Yahoo didn't care about a technique that extracted the full value of traffic was that advertisers were already overpaying for it.
  • I remember telling David Filo in late 1998 or early 1999 that Yahoo should buy Google, because I and most of the other programmers in the company were using it instead of Yahoo for search.
  • But Yahoo also had another problem that made it hard to change directions. They'd been thrown off balance from the start by their ambivalence about being a technology company
  • Microsoft (back in the day), Google, and Facebook have all been obsessed with hiring the best programmers. Yahoo wasn't. They preferred good programmers to bad ones, but they didn't have the kind of single-minded, almost obnoxiously elitist focus on hiring the smartest people that the big winners have had.
  • The company felt prematurely old.
  • The first time I visited Google, they had about 500 people,
  • I remember talking to some programmers in the cafeteria about the problem of gaming search results (now known as SEO), and they asked "what should we do?" Programmers at Yahoo wouldn't have asked that.
  • In the software business, you can't afford not to have a hacker-centric culture.
  • Probably the most impressive commitment I've heard to having a hacker-centric culture came from Mark Zuckerberg, when he spoke at Startup School in 2007. He said that in the early days Facebook made a point of hiring programmers even for jobs that would not ordinarily consist of programming, like HR and marketing.
  • Hacker culture often seems kind of irresponsible. That's why people proposing to destroy it use phrases like "adult supervision." That was the phrase they used at Yahoo. But there are worse things than seeming irresponsible. Losing, for example.
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    Paul Graham hat mit dem Verkauf seiner Shop Lösung an Yahoo 1998 Millionen von Dollar gemacht. Er ist Buchautor und respektierter Columnist. Ein Artikel von ihm, warum seiner Meinung nach Yahoo scheiterte und FB und Google erfolgreicht waren.
thinkahol *

little-house-secrets-great-plains-reuters: Personal Finance News from Yahoo! Finance - 0 views

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    A Reuters investigation has found the house at 2710 Thomes Avenue serves as a little Cayman Island on the Great Plains. It is the headquarters for Wyoming Corporate Services, a business-incorporation specialist that establishes firms which can be used as "shell" companies, paper entities able to hide assets. Wyoming Corporate Services will help clients create a company, and more: set up a bank account for it; add a lawyer as a corporate director to invoke attorney-client privilege; even appoint stand-in directors and officers as high as CEO. Among its offerings is a variety of shell known as a "shelf" company, which comes with years of regulatory filings behind it, lending a greater feeling of solidity. "A corporation is a legal person created by state statute that can be used as a fall guy, a servant, a good friend or a decoy," the company's website boasts. "A person you control... yet cannot be held accountable for its actions. Imagine the possibilities!"
Johann Höchtl

RHoK #1.0 - RHoK's First Global Hackathon « RHoK - 2 views

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    Ein hackathon zur Verknüpfung öffentlicher Daten um im Fall von Naturkatastrophen schneller reagieren zu können. Veranstaltet von Microsoft, Google, Microsoft, NASA, Weltbank und Yahoo!
thinkahol *

Economic Expansion and Proper Redistribution of Wealth - Associated Content from Yahoo!... - 0 views

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    The forest was in chaos. Parts of it were burning and the food was scarce. Remembering how wonderful the forest used to be, various animal groups sent ambassadors to a very ancient owl. The wise owl remembered historical cycles and hopefully had clues on how to reset the forest so it could be productive again. They gathered by the gargantuan oak tree where the owl lived.
thinkahol *

BBC Speechless As Trader Tells Truth: "The Collapse Is Coming...And Goldman Rules The W... - 0 views

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    BBC News-Sept. 26, 2011- http://news.yahoo.com/blogs/cutline/bbc-victim-hoax-no-yes-men-154724196.html Just listen to this guy. Thanks to zerohedge for posting this story.
Johann Höchtl

Google search index splits with MapReduce * The Register - 0 views

  • Google Caffeine — the remodeled search infrastructure rolled out across Google's worldwide data center network earlier this year — is not based on MapReduce, the distributed number-crunching platform that famously underpinned the company's previous indexing system. As the likes of Yahoo!, Facebook, and Microsoft work to duplicate MapReduce through the open source Hadoop project, Google is moving on.
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