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Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization. "[E]ven the banal uses of our creative capacity (posting YouTube videos of kittens on treadmills or writing bloviating blog posts) are still more creative and generous than watching TV. We don't really care how individuals create and share; it's enough that they exercise this kind of freedom."

Amid the silly videos and spam are the roots of a new reading and writing culture, says Clay Shirky.