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Everybody knows that if you torture people you don't get good information. It was never about that. Disappearing people and putting them into orange jumpsuits, and into legal black holes and waterboarding them and freezing them and killing detainees was about signaling to the rest of world that you can not challenge or stand up to American power, because if you do, we will respond without constraints, and there is nothing anybody can or will do about it. It was about creating a climate of repression and fear to deter any would-be dissenters or challengers to American power. And that is what this war on whistleblowing and this war on Wikileaks is about as well.

It's not your traditional ROI model. Back to the culture, it supports the fact that you don't need a hard number at the end of the day. It's the right thing to do, we want to listen to our customers, so let's do it.

... you get the whole funnel of ideas and it's a challenge as to how to disperse them. Everybody has full-time jobs. We make further strides every day in getting reporting and getting everything set up so people can get engaged, on the site and just with the information. To me, that's the hard part. And it goes back to making sure we're listening, making sure we're closing the feedback loop.

Their collaborative agreement on what's most important floats to the top for everyone to see. So you can easily see which are the most popular ideas and which ideas are new, should people want to jump on in and vote on those.