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« Previous post Next post » November 22 2007 The Secret Strategies Behind Many “Viral” Videos Dan Ackerman Greenberg 443 comments » Update: Dan has a follow up to this post, here. This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine. When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy - videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. - videos with millions and millions of views. Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.

Thou Shalt Find It Impossible to Live Like the Bible Tells You to By Anneli Rufus, AlterNet. Posted November 17, 2007. Author A.J. Jacobs spent a year trying to follow the 600+ laws he found proscribed in the Bible, and concluded he's doomed to live in sin. Tools EMAIL PRINT 84 COMMENTS The Year of Living Biblically by A.J. Jacobs (Simon & Schuster, 2007) Share and save this post: Also in Rights and Liberties Indicted! Barry Bonds Is a Perfect Distraction from Real Events Dave Zirin Striking Nurses in W. Va are Met With Intimidation, Harassment and Car Fires! Richard Negri Hillary Auditions to Be a Feminist John Wayne Susan Faludi Democracy Belongs in the Workplace, Not Just in the Voting Booth Omar Freilla Gay? U.S. House Says That's Okay Deb Price More stories by Anneli Rufus Rights and Liberties RSS Feed Main AlterNet RSS Feed Get AlterNet in your mailbox!   Advertisement border-style: solid; border-color: rgb(216, 216, 216); border-width: 0pt 1px 1px; p

#1Thou Shalt Find It Impo >

I met up with Robert Scoble last night at an Orange party in San Francisco (my photos from the party are here). He brought along his Amazon Kindle and let me and others test it out. It was the first time I’d held one - the Kindle I bought hasn’t arrived yet and my co-editor Erick covered the New York launch. Anyway, he took video of me giving my opinion of the Kindle (thumbs down). The problem is the UI is completely non-intuitive and the screen is unreadable in medium light (it was much brighter in the room than the video suggests and it was easily bright enough to read a normal book). I was trying to simply pull up the browser and go to a web page and I couldn’t figure it out. The scroll wheel on the side is obviously designed only to frustrate users. And without any sort of mouse, I kept touching the screen to try to get it to do what I wanted (which of course doesn’t work). I also compare it in the video unfavorably to the etch-a-sketch. I asked Robert to pull up a web browser and load TechCrunch. He did it once and it took so long I asked him if I could video it. He agreed, and did it again. It took him 55 seconds to pull up the browser and enter the TechCrunch URL. I then pulled out my iPhone and did the same thing in 14 seconds. The Kindle can be given some slack since web browsing isn’t its core function. But web browsing on the iPhone isn’t the key feature of that device, either. Amazon just didn’t design a good device (the user interface, keyboard and screen are all very flawed), and they had all the time in the world to get it right. Hopefully v.2 will be an improvement. Of course this is just my opinion after trying it out for a few minutes, and I’d had a couple of beers. Don MacAskill wrote up his own review after a day with the device and says its wonderful.

Ultimately, consumer and business confidence are mostly irrational. The psychology of the markets is dominated by the public images that we have in mind from day to day, and that form the basis of our imaginations and of the stories we tell each other.

Andrew Puddephatt on media reform from a human rights perspective This morning I attended a very broad and interesting side-event on “Global Information and Communication Policy” organized by Consumer’s Union.  The event featured an international panel of speakers including : Luiz Fernando Marrey Moncau, Instituto Brasileiro de Defesa do Consumidor, Brazil Rosemary Okello-Orlale, African Woman and Child Feature Service, Kenya Bjarne Pedersen, Consumers International Andrew Puddephatt, Global Partners UK Jamie Love, CPTech Andrew issued a provocative challenge to the media reform community to show the evidence of their claims. 

We are interested in moving toward a curating model of information.  Information needs to be curated in  a way that shows the information that you want similar to how a museum curates a large body of information into discrete exhibits and presentations that people can understand and digest.

who is doing the curating?  Is it going to be bottom-up or done by Bill Gates and Google.

blik. Wall graphics for the commitment phobic. blik

I'm living in the United States and I'm loving this country, but I'm fearing that this country has going beyond arrogance.  Some US officials say the US has rights to kidnap British citizens.  Is this something sort of like the bounty hunters portraying in doses of action movies?  As long the U.S. acting like it is a master of the world and not a member of the world, it is encouraging other nations to be on guards and viewing the U.S. as their soon to be enemy.  The real story is at http://www.timesonline.co.uk.

Morning Edition, July 15, 2004 · A British street artist known as Moose creates graffiti by cleaning dirt from sidewalks and tunnels -- sometimes for money when the images are used as advertising. But some authorities call it vandalism.

April 4, 2007    

Nor did they anticipate that this quiet man would be able to boost his maverick image by skilfully playing on the public's distrust of the media

As Ségolène Royal says: in her "participative democracy" all citizens are experts.

Yet, one day, reality will take its revenge on reality shows.

People who read the newspaper online have a far less favorable opinion of network and local TV news programming than do people who read the print version, and also have a somewhat less favorable view of the daily newspaper they are most familiar with. But consumers of online newspapers feel far more favorably toward large nationally influential newspapers, such as the New York Times and the Washington Post.

And by more than three-to-one (73%-21%), the public feels that news organizations are "often influenced by powerful people and organizations," rather than "pretty independent."

However, even two-thirds of liberal Democrats (67%) say the news media is more motivated by a desire to expand audience than informing the public. People who have attended college are more likely than high school graduates to say that the press mostly seeks to attract the biggest audience. And 85% of those who cite the internet as a main source believe that news organizations are mostly motivated by a desire to expand their audience, rather than to inform the public.

Insurgents Muster Their Forces OnlineRadio Free Europe Report Describes Iraq Fighters' New Media Versatility

The makers of Web-based propaganda may not be easy to track down, but their work isn't hard to find. As the report, titled "The War of Images and Ideas," makes clear, there is an astonishing array of media product feeding the worldwide appetite for news from the other side of the war in Iraq.