ut let’s not pretend that what happened this week is free from comparison. I don’t mean to maliciously call GameSpot out on this, but if you didn’t know, they sell a lot of their content coverage. The front-door rotation spots, otherwise known as “gumballs,” on the homepage are paid for by game publishers at $7,000/2 weeks (March 2006); and if you remember back, they absolutely whored themselves out to Vivendi for the release of 50 Cent: Bulletproof, a game that everyone and their mother knew was going to be terrible. (50 Cent: Bulletproof page, a developer interview, a positive preview, and page 21 of GameSpot's Media Kit which is made for advertisers).
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