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Good interview but i'm looking for ways to short Box.net.  I left lots of sticky notes and highlights on this page - all of which are under the Visual Document list since i didn't have a Cloud Productivity list going.  I spend quite a bit of time studying Box.net, DropBox and a ton of other early Cloud sync-share-store operations while doing research for the Sursen SurDocs product.  Also MS-Live/Office/SkyDrive and Google Docs Collaboration.  No one has a good bead on a Cloud Productivity Platform yet.  But Microsoft and Google clearly know what the game is.  They even have a plan on how to get there.  Box.net, on the other hand is totally clueless.  What are these investors thinking?

Move over FlipBoard and QWiki and meet Needle.  The emerging market space for automating the process of collecting Web information to analyse, re-purpose and re-publish is getting crowded.   Needle is designed to: acquire data from multiple sources:  A simple tagging process quickly imports structured data from complex websites, XML feeds, and spreadsheets into a unified database of your design.merge, deduplicate and cleanse: Needle uses intelligent semantics to help you find and merge variant forms of the same record.  Your merges, edits and deletions persist even after the original data is refreshed from its source. merge, deduplicate and cleanse: Needle uses intelligent semantics to help you find and merge variant forms of the same record.  Your merges, edits and deletions persist even after the original data is refreshed from its source. build and publish custom data views: Use Needle's visual UI and powerful query language to configure exactly your desired view of the data, whether as a list, table, grid, or map.  Then, with one click, publish the data for others to see, or export a feed of the clean data to your own local database. Flipboard is famous for the slick republishing / packaging process focused on iOS devices.  Allows end users to choose sources. QWiki takes republishing to the extreme, blending voice over (from wikipedia text) with a slide show of multimedia information.  Edn user does not yet have control and selection of information sources with QWiki. The iOS Sports Illustrated app seems to be the starting point for "immersive webzines", with the NY Times close behind.  Very very slick packaging of basic Web information. Flipboard followed the iOS re-publishing wave with an end-user facing immersive webzine packaging design.  And now we have Needle. Still looking for a business document FlipBoard, where a "project" is packaged in a FlipBoard immersive container.  The iPack would be similar to an iPUB book with the added featur

Note: On April 12th, 2011 Needle was acquired by Google.